Doreen Wang
at Yale School of Management
Schools
- Yale School of Management
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Biography
Yale School of Management
A seasoned marketing executive with extensive experience in providing outstanding market research and brand strategy consulting services for senior executives in Fortune 500 companies in both the US and China. Currently lead global BrandZ™ engagement, BrandZ™ is the largest and the most consumer-focused brand equity ranking system worldwide. It contains the views of more than 3 million consumers about 100,000 brands, across 400 categories in over 50 markets. WPP and Millward Brown launched the annual BrandZ Global Top 100 Most Valuable brands in 2006, and have since created annual rankings for China, Brazil, and Indian. BrandZ™ is recognized by marketers and financial analysts as the industry's most reliable and accurate brand value information.
Videos
Doreen Wang: The Four Drivers of Brand Value - Global Matters
Read about executive education
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