Dilip Soman

Dilip Soman is a Professor of Marketing and holds the Corus Chair in Communications Strategy. His research is in the area of behavioural economics and its applications to consumer wellbeing, marketing and policy. He is also the director of the India Innovation Institute at the University of Toronto. He works with ideas42 and serves as advisor to a number of welfare organizations.

Degrees:

• PhD, University of Chicago
• MBA, Indian Institute of Management
• BE, University of Bombay

Academic Positions

• 2003 - Present  Corus Chair in Communication Strategy and Professor of Marketing; Rotman School, University of Toronto
• 1999 - 2003  Assistant, then Associate Professor of Marketing; Hong Kong University of Science and Technology
• 1996 -1999  Assistant Professor of Marketing; University of Colorado (Boulder)
• 2011 -  Director, India Innovation Institute; University of Toronto

Honors and Awards

• 2005  Roger Martin and Nancy Lang Award for Research; Rotman School of Management, University of Toronto
• 2004  Early Career Award; Society for Consumer Psychology
• 2002-2003  Cited as Outstanding Reviewer; Journal of Consumer Research
• 2003  Invited as faculty delegate to the AMA-Sheth Doctoral Consortium
• 2003  Invited as faculty presenter; ACR Doctoral Symposium
• 1999-2000, 2000-2001, 2001-2002, 2002-2003  Dean’s Recognition of Teaching Excellence; HKUST
• November 2002  Franklin Prize for Teaching Excellence; HKUST
• 2002  Top Management Author; Emerald Management Review
• 2002  Beta Gamma Sigma; HKUST Chapter
• 2002  Best Article in Cornell Quarterly, Finalist Award
• 1998-1999  Charles Guiney Research Scholar; University of Colorado
• 1998  Honorable Mention, Einhorn Young Investigator Award; Society for Judgment and Decision Making

Selected Publications - Papers

• A Practitioners Guide to Nudging Kim Ly, Nina Mazar, Min Zhao and Dilip Soman Rotman School of Management: Behavioural Economics in Action Report Series 2013
• Crossing the Virtual Boundary: Effect of Incidental Cues on Consumer Behaviour Min Zhao, Leonard Lee and Dilip Soman Psychological Sciences 2012
• Understanding Consumer Psychology to Avoid Abuse of Credit Cards Dilip Soman, Eugene Chan and Amar Cheema Transformative Consumer Research. New York, NY: Routledge 2012
• Debiasing or Rebiasing? Moderating the Illusion of Delayed Incentives Dilip Soman and Maggie Wenjing Liu Journal of Economic Psychology 2011
• Earmarking and Partitioning: Increasing Saving by Low-income Households Dilip Soman and Amar Cheema Journal of Marketing Research 2011
• Effects of Transaction Structures on Price Perception and Consumption Dilip Soman Consumer Insights: Finding from Behavioral Research; Cambridge, MA: Marketing Science Institute 2011

Research and Teaching Interests

Professor Soman teaches courses in Behavioural Economics, Managing Customer Value, Pricing, Managerial Decision Making, and Marketing Strategy. His research interests are primarily in the areas of Behavioral Economics, Consumer Behavior, Spending and Saving, Mental Accounting, Sales Promotion and Services Management.