Diane Badame

Diane Badame is the Professor of Clinical Marketing at the University of Southern California.

She specializes in the fields of marketing management, customer satisfaction and new product development. She currently serves as the Academic and Program Director of the Master of Science in Marketing Program. She received Marshall's Golden Apple Teaching Award in 2010 and 2018.

Before joining Marshall, she held senior management positions with major consumer packaged goods and financial services companies. She also consults with business organizations in the areas of marketing strategy, new product developments and customer satisfaction. [1] [2] She is affiliated to American Marketing Association and Advertising Club of Los Angeles.

Research

• Some of her research are listed below;
• Diane Badame (2015) "Test Bank for Core Curriculum Marketing Reading - Consumer Behavior and Buying Process ,".
• Diane Badame (2015) "Test Bank for Core Curriculum Marketing Reading - Framework for Marketing Strategy Formation ,".
• Diane Badame (2015) "Test Bank for Core Curriculum Marketing Reading - Pricing Strategies ,".
• Diane Badame (2015) "Test Bank for Core Curriculum Marketing Reading - Product Policy ,".
• Diane Badame (2015) "Teaching Note and Review Questions - Core Curriculum Marketing Reading - Brand Positioning ,".
• Diane Badame (2015) "Teaching Note and Review Questions - Core Curriculum Marketing Reading - Marketing Intelligence ,".

Educational Background

Diane Badame earned her PhD, MS, BS, University of Wisconsin–Madison; MBA, University of Minnesota.