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TUM School of Management


TUM School of Management


Privatdozent HSG (Universität St. Gallen) Dr. oec HSG (Universität St. Gallen) Master of Business Administration (Universität Wuppertal, Universidade Tecnica de Lisboa, Universidade Nova de Lisboa)

Professional Career

Associate Professor, KEDGE Business School Visiting Professor, St. Gallen Institute of Management in Asia Assistenzprofessor, Universität St. Gallen Projektleiter, Universität St. Gallen Visiting Researcher, Cardiff University Wissenschaftlicher Mitarbeiter / Doktorand, Universität St. Gallen International Marketing and Sales, Katjes Fassin GmbH Trainee und Berater, BECK UND CONSORTEN

Teaching Activities

Vorlesung "Digitalization and Customer Centricity" (SIM-Master, englisch) Vorlesung "Marktorientierte Unternehmensführung" (Master in Unternehmensführung) Vorlesung "Strategische Herausforderungen im Marketing" (Master in Unternehmensführung) Applied Research Projects (Marketing Master, englisch) Vorlesung "Marketing" (Bachelor, englisch) Executive Education (verschiedene Themengebiete)


Verband der Hochschullehrer für Betriebswirtschaft e.V. (VHB) American Marketing Association (AMA) Academy of Management (AoM) European Marketing Academy (EMAC) Strategic Management Society (SMS)


Rigour & Relevance Research Award 2016, Swiss Academy of Marketing Science GFF Research Grant (University of St. Gallen): "Customer Relationship Management in Social Media" Best Paper Award at the International Network of Business and Management Journals (INBAM), Track "Journal of Managerial Psychology" Co-Track Chair "Marketing Strategy and Management", 2014 Global Marketing Conference (Global Alliance of Marketing & Management Associations) Co-Track Chair "Marketing Strategy and Marketing Management", 2013 AMA Summer Marketing Educators’ Conference (American Marketing Association) SRF Research Grant (Strategic Management Society) GFF Research Grant (University of St. Gallen): "Identifying Strategy Process Pitfalls: A multi-level, multi-source, longitudinal Study of Customer-Centricity Implementation" SNF Research Grant (University of St. Gallen)

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