Debora Bettiga

Debora Bettiga is Assistant Professor at Politecnico di Milano and she is core faculty member of MIP Graduate School of Business, where she teaches marketing strategy, consumer behavior and marketing research methodologies. She is a member of 'PHEEL - Physiology, Emotions and Experience Lab', the bio- and neuromarketing Laboratory of Politecnico di Milano. She is author of several papers published in scientific journals and in national and international conference proceedings.

Research

Her studies are focused on the analysis of consumer behavior along the purchase process and in interaction with companies. Research is conducted through both traditional marketing methods, such as surveys, interviews, experiments and case study method and through the application of neuroscience and bioscience methods to marketing.

Education

• Doctor of Philosophy (Ph.D.) Politecnico di Milano (2012 — 2016)
• Master's Degree Università Commerciale 'Luigi Bocconi' (2010 — 2012)
• August 2011 - December 2011 Arizona State University - W. P. Carey School of Business
• July 2009 Tsinghua University
• Bachelor's Degree Università Commerciale 'Luigi Bocconi' (2007 — 2010)

Grants, Awards and Honours

• Bettiga, D., Chen, S., and Lamberti, L. Looking for the cocreators: exploring the antecedents of customer willingness to participate in cocreation. THOMAS P. HUSTAD BEST STUDENT PAPER AWARD – RUNNER-UP. 21st International Product Development Management Conference, University of Limerick, Limerick, Ireland, 15-17 June 2014.
• Mandolfo, M., Bettiga, D., Lolatto, R., Reali, P. Would you bet on your physiological response? An analysis ofthe physiological and behavioral characteristics of online electronic gaming machine players. BEST PAPER AWARD - RUNNER-UP. NeuroPsychoEconomics Conference, Rome, 2019.