Dawn Iacobucci

Research Interests/Areas of Expertise

Marketing research, customer perceptions, service quality, networks, mediation analysis

Subject Areas

Marketing

Biography

Dawn helps students and corporations use marketing analytics to solve a variety of business problems.

Consulting

Professor Iacobucci has consulted for top multi-national corporations, including Cisco, Merck, Yamaha, Procter & Gamble, and Hewlett-Packard.

Leadership

Professor Iacobucci was the Editor for the Journal of Consumer Research and the Journal of Consumer Psychology. She also serves on the editorial boards of several journals. Dawn served as Senior Associate Dean at Owen from 2008 to 2010.

Publications

Dawn’s research has appeared in such leading publications as Harvard Business Review, Journal of Consumer Psychology, Marketing Science, Journal of Marketing, Journal of Marketing Research, Psychometrika, Journal of Applied Psychology, and Journal of Service Research. She has also published several books, including Marketing Management, currently in its fifth edition.

Teaching

Dawn teaches the Marketing Management course within the Executive MBA program and the Marketing Models course for MBA students.

Research Interests

Professor Iacobucci conducts research on networks, customer satisfaction and service marketing, quantitative psychological research and high-dimensional data models. She builds “geeky” network models for large social networks, structural models for international databases on customer perceptions of value, and statistical tests for mediation analyses.

Education

MTS, Theological Studies, Garrett Evangelical Theological Seminary

PhD, Quantitative Psychology, University of Illinois at Urbana-Champaign

MS, Statistics, University of Illinois at Urbana-Champaign

MA, Quantitative Psychology, University of Illinois at Urbana-Champaign

BS, University of Illinois at Urbana-Champaign