Norbert Schwarz

Norbert Schwarz is an expert in consumer judgment and decision making. He investigates how subtle contextual influences shape how we make sense of the world, with downstream consequences for consumer behavior, health behavior, and political preferences. Schwarz has been elected to the American Academy of Arts and Sciences and the German National Academy of Science and serves on the editorial boards of leading journals in marketing, psychology, and the social sciences. Prior to joining USC he was the Charles Horton Cooley Collegiate Professor of psychology, business, and social research at the University of Michigan.