David Soberman
Canadian National Chair in Strategic MarketingChair of the Rotman DesignWorks Advisory BoardArea Coordinator, MarketingProfessor of Marketing at Rotman School of Management
Biography
Rotman School of Management
David Soberman is a Professor of Marketing and the Canadian National Chair of Strategic Marketing. David was previously at INSEAD and joined the Rotman School in 2008. His research is focused on understanding how the operation of markets is affected by the exchange of information between firms and customers, relationships within the distribution channel and the introduction of innovations to markets. He has also assumed the role of Chair of the Rotman Designworks Advisory Board with a view to maximizing the impact of this important innovation initiative. Prior to academia, David held a number of positions in marketing management, sales, and engineering with Molson Breweries, Nabisco Brands Ltd. and Imperial Oil Ltd.
Degrees:
- PhD, University of Toronto
- MBA, Queen's University
- BSc in Chemical Eng., Queen's University
Academic Positions
- 2010- Canadian National Chair and Professor; Rotman School of Management
- 2008-2010 Professor; Rotman School of Management
- 2008-2010 Professor; INSEAD
- 1996-2008 Assistant/AssociateProfessor; INSEAD
Honors and Awards
- 2000 Winner of Little Best Paper Award; Marketing Science Institute
- 2005 Finalist for Little Best Paper Award; Marketing Science Institute
- 2006 Winner of Best Paper Award; International Journal of Research in Marketing
- 2009-2014 Research Grant (Healthcare and Marketing); SSHRC
- 2010 Best Marketing Case Award (the Ford Ka); European Case Awards
- 2012 Finalist for Long Term Impact Award; INFORMS
- 2014 Finalist for Long Term Impact Award; INFORMS
- 2015 Finalist for Long Term Impact Award; INFORMS
Videos
Brand Edge: SEX ED
Courses Taught
Read about executive education
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