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In the global economy, your customers and competitors can emerge from any country in the world. In this highly competitive market smart, informed marketing strategies designed to help drive revenue and promote customer value will distinguish your organization from the competition.
Learn how to better generate demand, improve communication and identify sustainable sources of revenue and profit. This five day intensive experience will help you develop innovative strategies for evaluating emerging markets, designing marketing plans for a broad digital audience, and analyzing new opportunities and potential pitfalls.
Hands-on tools, not textbooks.
Over the course of five days you will be immersed in a dynamic and interactive environment where you will learn from your peers across different industries as well as expert Rotman faculty with a wealth of real-world experience.
At the centre of the experience is a hands-on simulation where you face off with competitors in a niche market context. You will advance your ability to design and implement customer-focused marketing strategies, satisfy diverse customer segments, gain market share and grow the profit margin.
At Rotman we believe the best way to learn is by doing. Apply what you’ve learned right away in this fast-paced simulation and leave the program confident that you can do the same in your organization
Maximize your growth.
Our model of lecture, group discussion and hand-on simulations allows you to increase your self-awareness and close the gap between understanding and action.
- Segmentation and Consumer Data Analytics
- Competitive Positioning
- Behavioural Economics
- Market Research
- Resource Allocation
- Growing the Future
Who should attend
Senior executives and managers with marketing responsibilities, or whose role interacts with marketing