Available dates

This course has no confirmed dates in the future. Subscribe to be notified when it is offered.

About the course

Think globally

In the global economy, your customers and competitors can emerge from any country in the world. In this highly competitive market smart, informed marketing strategies designed to help drive revenue and promote customer value will distinguish your organization from the competition.

Learn how to better generate demand, improve communication and identify sustainable sources of revenue and profit. This five day intensive experience will help you develop innovative strategies for evaluating emerging markets, designing marketing plans for a broad digital audience, and analyzing new opportunities and potential pitfalls.

Hands-on tools, not textbooks.

Over the course of five days you will be immersed in a dynamic and interactive environment where you will learn from your peers across different industries as well as expert Rotman faculty with a wealth of real-world experience.

At the centre of the experience is a hands-on simulation where you face off with competitors in a niche market context. You will advance your ability to design and implement customer-focused marketing strategies, satisfy diverse customer segments, gain market share and grow the profit margin.

At Rotman we believe the best way to learn is by doing. Apply what you’ve learned right away in this fast-paced simulation and leave the program confident that you can do the same in your organization

Maximize your growth.

Our model of lecture, group discussion and hand-on simulations allows you to increase your self-awareness and close the gap between understanding and action.


Day 1

  • Segmentation and Consumer Data Analytics

Day 2

  • Competitive Positioning
  • Behavioural Economics

Day 3

  • Market Research
  • Planning
  • Simulation

Day 4

  • Diagnostics
  • Resource Allocation
  • Simulation

Day 5

  • Growing the Future
  • Simulation

Who should attend

Senior executives and managers with marketing responsibilities, or whose role interacts with marketing

Trust the experts

Avni Shah

Bio Professor Avni Shah is an Assistant Professor of Marketing in the Department of Management at the University of Toronto Scarborough, with a cross-appointment to the Marketing area at the Rotman School of Management . Using field and laboratory data, Avni investigates how payment influences c...


Nitin Mehta

Bio Nitin Mehta is a Professor of Marketing and Co-Academic Director, MMA Program at Rotman. His research focuses on structural models on consumer search behaviour; structural models on cross-category choices; structural models on memory, learning and forgetting; and structural models on product...


David Soberman

Bio David Soberman is a Professor of Marketing and the Canadian National Chair of Strategic Marketing. David was previously at INSEAD and joined the Rotman School in 2008. His research is focused on understanding how the operation of markets is affected by the exchange of information between fir...


David Bigioni

David Bigioni is Chief Commercial Officer, Recreational Cannabis at Canopy Growth Corporation. An award-winning brand builder and senior business leader, David is best known for leading the rejuvenation of the iconic Molson Canadian brand – resulting in Molson Coors receiving Top Marketer Honours...


Course reviews

Downloadable files