David Schweidel

David A. Schweidel is a Professor of Marketing at the McDonough School of Business at Georgetown University. Schweidel received his B.A. in mathematics, M.A. in statistics, and Ph.D. in marketing from the University of Pennsylvania. Prior to joining Georgetown, he was a member of the faculty at the Wisconsin School of Business at the University of Wisconsin-Madison and Goizueta Business School at Emory University.

Schweidel is an expert in the areas of customer relationship management and social media analytics. His research focuses on the development and application of statistical models to understand customer behavior and inform managerial decisions. His research has appeared in leading business journals including Journal of Marketing, Journal of Marketing Research, Marketing Science and Management Science. His research has garnered numerous awards, including the Gaumnitz Junior Faculty Research Award from the Wisconsin School of Business, the Caldwell Award for Excellence in Research from Goizueta Business School, and the Marketing Science Institute’s Buzzell Award. He has been recognized as a leading scholar by the Marketing Science Institute’s Young Scholar program and by Poets and Quant’s “Top 40 Under 40.”

Schweidel is the co-author of Social Media Intelligence (Cambridge University Press) in which he and his co-author discuss how organizations can leverage social media data to inform their marketing strategies. He is also the author of Profiting from the Data Economy (Pearson FT Press), in which he details the value of businesses tapping into consumer data for both individuals and organizations, and the potential need for regulation in this space.

Education

• University of Pennsylvania - Ph.D., Marketing
• University of Pennsylvania - M.A., Statistics
• University of Pennsylvania - B.A., Mathematics

Publications

Books (2)

David A. Schweidel. Profiting from the Data Economy: Understanding the Roles of Consumers, Innovators and Regulators in a Data-Driven World. FT Press, 2014.

Wendy W. Moe; David A. Schweidel. Social Media Intelligence. Cambridge University Press, 2014.

Articles in Journals (20)

Beth L. Fossen, Michelle Andrews And David A. Schweidel. "Sociodemographic Versus Geographic Proximity In The Diffusion Of Online Conversations." Journal Of The Association For Consumer Research, 2, 2 (April 2017): 246-266. https://doi.org/10.1086/690939.

Yuchi Zhang, Wendy W. Moe And David A. Schweidel. "Modeling The Role Of Message Content And Influencers In Social Media Rebroadcasting." International Journal Of Research In Marketing, 34, 1 (March 2017): 100-119. https://doi.org/10.1016/j.ijresmar.2016.07.003.

Beth L. Fossen And David A. Schweidel. "Television Advertising And Online Word-of-mouth: An Empirical Investigation Of Social TV Activity." Marketing Science, 36, 1 (January 2017): 105-123. https://doi.org/10.1287/mksc.2016.1002.

David A. Schweidel And Wendy W. Moe. "Binge Watching And Advertising." Journal Of Marketing, 80, 5 (September 2016): 1-19. https://doi.org/10.1509/jm.15.0258.

Michael Braun, David A. Schweidel And Eli Stein. "Transaction Attributes And Customer Valuation." Journal Of Marketing Research, 52, 6 (December 2015): 848-864. https://doi.org/10.1509/jmr.13.0377.

David A. Schweidel, Natasha Zhang Foutz And Robin J. Tanner. "Synergy Or Interference: The Effect Of Product Placement On Commercial Break Audience Decline." Marketing Science, 33, 6 (November 2014): 763-780. https://doi.org/10.1287/mksc.2014.0864.

Chang Hee Park, Young-hoon Park And David A. Schweidel. "A Multi-category Customer Base Analysis." International Journal Of Research In Marketing, 31, 3 (September 2014): 266-279. https://doi.org/10.1016/j.ijresmar.2013.12.003.

Jennifer Wiggins Johnson, Joann Peck And David A. Schweidel. "Can Purchase Behavior Predict Relationship Perceptions And Willingness To Donate?." Psychology & Marketing, 31, 8 (August 2014): 647-659. doi.org/10.1002/mar.20725.

David A. Schweidel And Wendy W. Moe. "Listening In On Social Media: A Joint Model Of Sentiment And Venue Format Choice." Journal Of Marketing Research, 51, 4 (August 2014): 387-402. https://doi.org/10.1509/jmr.12.0424.

David A. Schweidel, Young-hoon Park And Zainab Jamal. "A Multiactivity Latent Attrition Model For Customer Base Analysis." Marketing Science, 33, 2 (March 2014): 273-286. https://doi.org/10.1287/mksc.2013.0832.

David A. Schweidel And George Knox. "Incorporating Direct Marketing Activity Into Latent Attrition Models." Marketing Science, 32, 3 (May 2013): 471-487. https://doi.org/10.1287/mksc.2013.0781.

Wendy W. Moe And David A. Schweidel. "Online Product Opinions: Incidence, Evaluation, And Evolution." Marketing Science, 31, 3 (May 2012): 372-386. https://doi.org/10.1287/mksc.1110.0662.

Robert J. Kent And David A. Schweidel. "Introducing The Ad Ecg." Journal Of Advertising Research, 51, 4 (December 2011): 586-593. doi.org/10.2501/JAR-51-4-586-593.

Michael Braun And David A. Schweidel. "Modeling Customer Lifetimes With Multiple Causes Of Churn." Marketing Science, 30, 5 (September 2011): 881-902. https://doi.org/10.1287/mksc.1110.0665.

David A. Schweidel, Eric T. Bradlow And Peter S. Fader. "Portfolio Dynamics For Customers Of A Multiservice Provider." Management Science, 57, 3 (March 2011): 471-486. https://doi.org/10.1287/mnsc.1100.1284.

David A Schweidel And Robert J Kent. "Predictors Of The Gap Between Program And Commercial Audiences: An Investigation Using Live Tuning Data." Journal Of Marketing, 74, 3 (May 2010): 18-33. https://doi.org/10.1509/jmkg.74.3.18.

David A. Schweidel And Peter S. Fader. "Dynamic Changepoints Revisited: An Evolving Process Model Of New Product Sales." International Journal Of Research In Marketing, 26, 2 (June 2009): 119-124. https://doi.org/10.1016/j.ijresmar.2008.12.005.

David A. Schweidel, Peter S. Fader And Eric T. Bradlow. "A Bivariate Timing Model Of Customer Acquisition And Retention." Marketing Science, 27, 5 (September 2008): 829-843. https://doi.org/10.1287/mksc.1070.0328.

David A Schweidel, Peter S Fader And Eric T Bradlow. "Understanding Service Retention Within And Across Cohorts Using Limited Information." Journal Of Marketing, 72, 1 (January 2008): 82-94. https://doi.org/10.1509/jmkg.72.1.82.

David A Schweidel, Eric T Bradlow And Patti Williams. "A Feature-based Approach To Assessing Advertisement Similarity." Journal Of Marketing Research, 43, 2 (May 2006): 237-243. https://doi.org/10.1509/jmkr.43.2.237.