David Radford
Associate Fellow at Said Business School
Schools
- Said Business School
- The Chartered Institute of Marketing
Expertise
Links
Biography
Said Business School
David has over 25 years of director-level experience in marketing.
With particular specialism in strategic brand development, he has led transformational programmes across a range of organisations, including Barclays, Labatt Brewing, LV= and, most recently, as Chief Marketing Officer at Allianz in the UK. David is a strong advocate of a progressive approach to sports sponsorship in brand building.
David has fostered Allianz’s relationship with Saïd Business School as a founding member of the Future of Marketing Initiative and contributor to MBA programmes.
As Managing Director of consultancy The Marvellous Partnership, David now advises several organisations, notably on brand leadership and organisational cultural development.
David has a BSc (Econ) Hons from Cardiff University, and an MA in Marketing. He is a fellow of the Chartered Institute of Marketing and Royal Society of Arts. David is also a corporate ambassador for disaster-relief charity ShelterBox.
Courses Taught
Strategic Marketing Planning for 2024
The Chartered Institute of Marketing
Online
The New Marketing Director
The Chartered Institute of Marketing
Online
Aug 29
Strategic Leadership for Marketers
The Chartered Institute of Marketing
Online
Jun 4
Sponsorship: Strategic Masterclass for Marketers
The Chartered Institute of Marketing
Online
Jun 6
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