David Jarach

David Jarach is a Senior Lecturer of Marketing and Sales at SDA Bocconi School of Management. He is also a Professor of Marketing, Pricing Analytics and Marketing of transport services at Università Bocconi.

His collaboration with SDA Bocconi began in 1995. Since then, he has held and coordinated hundreds of marketing-focused initiatives with a specific focus on Pricing and Customer Value Management. He is responsible for Pricing courses for both the Full Time MBA and the Executive Master in Marketing and Sales (EMMS). He has coordinated numerous marketing workshops and has offered management consultancy in Europe, North and South America and Asia with companies operating in the energy, optical, engineering, professional services, pharma, biomedical, aerospace, airline&airport, travel retail and automotive+H23 industries, as well as pricing consultancies for B2B environments.

His research activities focus on aviation and aerospace marketing, strategic marketing, customer value management and pricing. Currently, he is focusing on the "marketing 2020" processes, predictive analysis for pricing decisions as well as marketing in times of crisis.

He is the author of seven books (in Italian, English and Chinese), published with EGEA and Routledge. He has also published numerous essays and articles, all relating to air transport management. His latest publication is “Il Marketing ai tempi del coronavirus,”, edited by EGEA in May 2020. His works have been published inleading journals, such as the Journal of Air Transport Management, the Journal of Airport Management, the Journal of Air Transportation and the Journal of Aviation Security. He sits on the editorial board of the Journal of Air Transportation, the Journal of Airport Management, the Journal of Aviation Security and the Journal of Innovative Marketing. He has served as editorialist for air transport issues for both Italia Oggi and MF-Milano Finanza and has frequently been interviewed by the main national and international media. He has been acting as a management consultant on aviation and B2B pricing topics for the last twenty-five years and is recognized as one of the world's top experts on these issues. He has been a Visiting Professor at the Aerospace MBA at Toulouse Business School, at ESIC in Madrid and, at present, he is a Visiting Professor at the Aviation MBA at Donau University (Krems).

David earned an MSc in Business Administration from Università Bocconi.

Companies

• Name & Managing Partner Jarach&Associati (2003)
• Executive Chairman & Founder diciottofebbraio (1999)
• Senior Professor Università Bocconi (1996)
• Senior Professor SDA Bocconi (1996)
• Visiting Professor Donau-Universität Krems (2015 — 2021)
• Adjunct Professor Università Carlo Cattaneo (2015 — 2015)
• Visiting professor Toulouse Business School (2005 — 2007)
• Visiting Professor ESIC (2003 — 2005)

Publications

Books

• Marketing 2020, (coaut. D. Reina), EGEA, 2017
• L’impresa-aeroporto, EGEA, 2012
• “The airport retailing business and the impact of updated security measures: the European perspective”, in A. Thomas (a cura di), Aviation Security Management, Praeger, 2008
• Airport Marketing, Chinese edition, CAAC China, 2008
• Airport Marketing, Ashgate Publishing, 2005
• Marketing aeroportuale, EGEA, 2002
• Compagnie aeree e deregulation (coaut. E.Valdani), EGEA, 1997

Articles

• “Nuove tendenze del marketing”, in E. Valdani (a cura di), Marketing@Bocconi, EGEA 2016
• “Intuire i trend dei mercati”, in E.Valdani (a cura di), Marketing@Bocconi, EGEA 2016
• “Airport retail reengineering”, Economia & Management, marzo 2012
• “Politiche di mercato e strategie di frontiera: traiettorie di sviluppo del settore delle aerolinee”, in “Scritti in onore di Stefano Podestà” (in corso di pubblicazione”, 2012
• “Price management”, in E.Valdani (a cura di), Marketing Management, EGEA, 2011
• “Intuire i trend dei mercati di oggi e di domani”, in E.Valdani (a cura di), Marketing Management, EGEA 2011
• “When legacy carriers converge with low-cost carriers”, Journal of Air Transport Management (2008)
• “The airport retailing business and the impact of updated security measures: the European perspective”, in A. Thomas (a cura di), Aviation Security Management, Praeger, 2008
• “How to survive in an increasingly hostile environment: the case of airports”, Journal of Airport Management, 2006
• “Aviation-related airport marketing in an overlapping catchment area”, Journal of Air Transportation, 2005
• “Future scenarios for the European airline industry”, Journal of Air Transportation, 2004
• “The digitalization of market relationships in the airline business: the impact and prospects of e-business, Journal of Air Transport Management, 2002
• “Il sistema logistico di Rotterdam: un modello di riferimento”, in E.Ottimo, R.Vona Sistemi di logistica integrata: hub territoriali e logistica internazionale, EGEA, 2002
• “Sistemi di logistica integrata: hub territoriali e logistica internazionale”, EGEA, pagg.242-272, 2002
• “The evolution of airport management practices”, in Journal of Airport Transport Management, 2001
• “Le logiche dell’e-business nel settore del trasporto aereo”, in (a cura di) C.Demattè, E-business, ETASLIBRI, 2001
• “Le infrastrutture aeroportuali come fattore di attrazione territoriale”, in (a cura di) E.Valdani, F.Ancarani, Strategie di marketing per il territorio, Egea, 2000
• “Il caso di Rotterdam”, in (a cura di) E. Valdani, F.Ancarani, Strategie di marketing per il territorio, Egea, 2000
• “Il piano di marketing esterno”, in (a cura di) E.Valdani, F.Ancarani, Strategie di marketing per il territorio, Egea, Milano, 2000
• “Strategie e condotte gestionali nel settore aeroportuale: verso l''adozione di un profilo merket-oriented e lo sviluppo dell''aeroporto commerciale”, Commercio n° 66, 1999
• “La reingegnerizzazione dell''offerta logistica: la logica dei network hub & spokes”, in Commercio, n.64, 1998
• “Come vendere un’area geografica: strategie di marketing per il territorio”, (coaut. E.Valdani), in (a cura di) V.Perrone, L’occupazione possibile, ETASLIBRI, 1998
• “La deregulation del trasporto aereo in Europa: il caso Italia”, (coaut. E.Valdani), Economia & Management, settembre 1996