Dave Wieneke
Instructor of Professional Practice at Rutgers Business School
Schools
- Rutgers Business School
Expertise
Links
Biography
Rutgers Business School
Dave Wieneke is an agency executive and brand marketer who has pushed the edge of new media since it really was new.
He published a chain of technology magazines in the 90s, successfully grew two technology start-ups, and built market-leading digital teams for Thomson Reuters, The Christian Science Monitor, and Sokolove Law.
Dave currently directs the Digital Strategy practice for Connective DX, a digital experience agency based in Portland and Boston. He has taught graduate courses in mobile strategy, digital business transformation, and social branding.
Dave also writes for eConsultancy and AdAge, and you can find him tweeting at @UsefulArts and blogging on the future of digital marketing at www.UsefulArts.us.
Videos
Dave Wieneke of UsefulArts.US on Mobile Strategy in 2011.
Delight 2012: Chat with Dave Wieneke
What Three Things: Healthcare digital experience
Delight 2014: The Market Basket Story
2016 Re/VISION Boston: Dave Wieneke
Born Digital, Epsiode 2, Clip 3, the impact of telemedicine
Delight 2014: Chat with Dave Wieneke
Delight 2012: Keynote Dave Wieneke
Born Digital, Episode 2, Clip 5, top tips for driving loyalty in healthcare
Read about executive education
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