Bristol Business School


Bristol Business School
Senior Lecturer and Programme Leader: Tourism and Events Management

I am a Senior Lecturer in Tourism and Events Management with teaching and research interests across the range of these closely-related subjects. I currently teach critical issues in events, destination management, staging and evaluating events, tourism in global contexts, and contemporary issues in tourism and events. My research interests focus on cultural tourism, national identities, visual culture, tourism and embodied practice and event experiences. Particular topics of current interest include emotional responses to leisure, brand activations, heritage cultures, wrestling events, retro-gaming and foodservice quality. My research background is in cultural geography, and my PhD thesis (2006, University of Durham) focused on the use of festivals and cultural events in the promotion of regional and national identities in Scotland, with a particular focus on Highland Games, literary events, folk music concerts and the Aberdeenshire Doric dialect. I am particularly interested in the development of theory in the emerging field of events studies as well as practical applications of theory in events management and tourism contexts.
Area of expertise I work with public and private sector partners with a strong focus on the creative and cultural industries, arts, tourism and events management. My role at UWE Bristol is as the faculty link person for the creative industries as well as the programme leader for the MSc Events Management degree. My areas of expertise encompass customer experience, destination management and marketing, and festival and event management. I am also responsible for work-based learning and employer relations in events management and work closely with local and regional partners in developing placement opportunities, consultancy and research interactions.

My specific current interests focus on continuing professional development in the creative sector, event and festival impacts, socio-cultural understandings of consumers, experiential marketing and event evaluation. Recent projects include an exploration of consumer experiences in the leisure industry with McCann and Boundless, and a programme of applied research examining marketing activations at events with a number of marketing, food and drink industry partners.


Nguyen, Q., Nisar, T., Knox, D. and Prabhakar, G. P. (2018) Understanding customer satisfaction in the UK quick service restaurant industry: The influence of the tangible attributes of perceived service quality. British Food Journal, 120 (6). pp. 1207-1222. ISSN 0007-070X Available from: ' Truong, N., Nisar, T., Knox, D. and Prabhakar, G. P. (2017) The influences of cleanliness and employee attributes on perceived service quality in restaurants in a developing country. International Journal of Culture, Tourism and Hospitality Research, 11 (4). pp. 608-627. ISSN 1750-6182 Available from: ' Knox, D. and Little, E. and Boundless (2017) Experiencing events and tourism products and services. Project Report. Boundless CSMA, Bristol. Available from: ' Knox, D. and Hannam, K. (2015) Tourism and pilgrimage: Are we flogging a dead metaphor? In: Singh, T., ed. (2015) Challenges in Tourism Research. Bristol: Channel View, pp. 46-53. ISBN 9781845415334 Available from: ' Knox, D. and Hannam, K. (2014) Is tourist a secular pilgrim or a hedonist in search of pleasure? Tourism Recreation Research, 39 (2). pp. 235-267. ISSN 0250-8281 Available from: ' Mitsche, N., Vogt, F., Knox, D., Lombardi, P., Cooper, I. and Ciaffi, D. (2013) Intangibles: Enhancing access to cities’ cultural heritage through interpretation. International Journal of Culture, Tourism and Hospitality Research, 7 (1). pp. 68-77. ISSN 1750-6182 Available from: ' Hannam, K. and Knox, D. (2010) Understanding Tourism: A Critical Introduction. London: SAGE. ISBN 9781412922777 Available from: ' Knox, D. (2009) Mobile practice and youth tourism. In: Obrador Pons, P., Crang, M. and Travlou, P., eds. (2009) Cultures of Mass Tourism: Doing the Mediterranean in the Age of Banal Mobilities. Farnham: Ashgate, pp. 143-155. ISBN 9780754672135 Available from: ' Knox, D. (2008) Spectacular tradition: Scottish folksong and authenticity. Annals of Tourism Research, 35 (1). pp. 255-273. ISSN 0160-7383 Available from: ' Knox, D. and Hannam, K. (2007) Embodying everyday masculinities in heritage tourism(s). In: Pritchard, A., Morgan, N., Ateljevic, I. and Harris, C., eds. (2007) Tourism and Gender: Embodiment, Sensuality and Experience. Oxford: CABI, pp. 263-272. ISBN 9781845932718 Available from: ' Knox, D. (2006) The sacralised landscapes of Glencoe: From massacre to mass tourism, and back again. International Journal of Tourism Research, 8 (3). pp. 185-197. ISSN 1099-2340 Available from: ' Hannam, K. and Knox, D. (2005) Discourse analysis in tourism research a critical perspective. Tourism Recreation Research, 30 (2). pp. 23-30. ISSN 0250-8281 Available from: ' Knox, D. (2004) The highland society of the spectacle: Regulating bodies and figuring the national heritage at the Highland Games. In: Aitchison, C. and Pussard, H., eds. (2004) Leisure, Space and Visual Culture. Leisure Studies Association, pp. 197-216. ISBN 9780906337950 Available from: ' Knox, D. (2001) Doing the Doric: The institutionalization of regional language and culture in the north-east of Scotland. Social & Cultural Geography, 2 (3). pp. 315-331. ISSN 1464-9365 Available from: '

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