Christiane Ritter
Lecturer for Strategic Marketing Management at Munich Business School
Schools
- Munich Business School
Links
Biography
Munich Business School
Christiane Ritter studied in Germany and the U.S., holds an M.A-Degree from UCLA and completed the full-time Program for Executive Development at IMD, Lausanne Switzerland. She worked more than 20 years in strategic marketing management and digital leadership positions focusing on Consumer and B2B in global market-leading corporations of the IT/ICT sectors. Today, she is an independent businesswoman working with consulting firms, agencies and Business customers in digital transformation, change management and innovations leadership projects as a coach, mentor, speaker, trainer and strategy consultant.
[Courses and focus]
At MBS: Lecturer for Strategic Marketing
Programs: MBA International Management
Focus: Strategic Marketing, Innovation Leadership, Digital Transformation
Publications
2014: W&V Fleißaufgabe: So bekommt das Marketing mehr Gewicht im Unternehmen
2015: CeBIT Panel Discussion https://www.youtube.com/watch?v=P8qZBtY4tSk
2015: CIOnet: CIO vs. CMO
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