Christiane Ritter

Lecturer for Strategic Marketing Management at Munich Business School

Schools

Munich Business School

Biography

Munich Business School

Christiane Ritter studied in Germany and the U.S., holds an M.A-Degree from UCLA and completed the full-time Program for Executive Development at IMD, Lausanne Switzerland. She worked more than 20 years in strategic marketing management and digital leadership positions focusing on Consumer and B2B in global market-leading corporations of the IT/ICT sectors. Today, she is an independent businesswoman working with consulting firms, agencies and Business customers in digital transformation, change management and innovations leadership projects as a coach, mentor, speaker, trainer and strategy consultant.

[Courses and focus]

At MBS: Lecturer for Strategic Marketing

Programs: MBA International Management

Focus: Strategic Marketing, Innovation Leadership, Digital Transformation

Publications

2014: W&V Fleißaufgabe: So bekommt das Marketing mehr Gewicht im Unternehmen

2015: CeBIT Panel Discussion https://www.youtube.com/watch?v=P8qZBtY4tSk

2015: CIOnet: CIO vs. CMO

Read about executive education

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