Gianmario Verona

Gianmario Verona is a Full Professor at the Department of Management and Technology at Università Bocconi, of which he has been Rector since 2016.

At SDA Bocconi, he was the Director of the Full-Time MBA from 2012 to 2014 and Associate Editor of Economia & Management between 2003 and 2016. He has conducted numerous workshops, talks and applied research projects in Europe, Asia and North America on the topics of product innovation, technology strategy and marketing strategy. He has developed specific expertise with companies operating in the digitaland health sectors and, more broadly, in the consumer sector.

His research activities include innovation management, technology strategy, new product development practices and, more recently, corporate entrepreneurship. Currently, he is focusing on the contribution of organizational competences and technologies in the face of disruptive change.

He is the author of numerous books and articles on strategy and innovation. His works have been published in all the leading management journals (including The Academy of Management Review; the Academy of Management Journal; Organization Science; the Strategic Management Journal). He is the author of many books including “Collaborating with Customers to Innovate” (Edward Elgar). In the past, he was the co-editor of Strategic Organization and an editorial board member of the Strategic Management Journal and the Journal of Management. He has been a Visiting Professor at many international universities, including Tuck School of Business, Innsbruck University and Massachusetts Institute of Technology. He served as the Director of the Ph.D. in Business Administration from 2008 to 2011 and as Dean of the Faculty of Università Bocconi from 2014 to 2016.

Gianmario earned both his degree in Business Administration and his Ph.D. in Business Administration & Management from Università Bocconi.

Teaching domains

• Innovation Management
• Digital Transformation
• Strategic Management
• Entrepreneurship

Publications

Books

• E. Prandelli, G. Verona, Il Vantaggio Competitivo in Rete. Dal Web 2.o al Cloud COmputing, McGraw-Hill, Milano, forthcoming
• A.Grando, G.Verona, S.Vicari, 2010 Tecnologia, Innovazion, Operations – Seconda  Edizione
• E. Prandelli, G. Verona, “Co-developing New Products with Customers”. In A. Carù & K. Tollin (eds.), Strategic Market Creation: A New Perspective on Marketing and Innovation Management, John Wiley & Sons, Ltd
• Prandelli E., Sawhney M., Verona G 2008. Collaborating with Customer to Innovate: Conceiving and Marketing Products in the Networked Age. Edwar Elgar, London.
  Tecnologia, Innovazione, Operations, 2006, Egea, Milano (coautori A.Grando, S.Vicari)
• Verona G., Prandelli E. 2006. Collaborative Innovation. Organizzazione e Marketing dei Nuovi Prodotti. Carocci, Roma
• Marketing in Rete. Analisi e decisioni nell’economia digitale, 2006, Milano, McGraw Hill prima edizione 2002 (coautore E.Prandelli)
• L’impresa e-based (coautori E.Valdani, A.Ordanini), 2002, Egea
• Innovazione continua. Risorse e competenze per sostenere il vantaggio competitivo, 2000. Egea, Milano
• Lo sviluppo di nuovi prodotti. Teoria e analisi empiriche in una prospettiva cognitiva (coautore S.Castaldo), 1998. Egea, Milano 

Articles in international journals

• Prandelli E., Pasquini M., Verona G. 2016 “In user’s shoes: An experimental design on the role of perspective taking in discovering entrepreneurial opportunities” Journal of Business Venturing 31 (3): 287-301
• Di Stefano G., King A., Verona G. 2015 “Sanctioning in the wild: Rational calculus and retributive instincts in gourmet cuisine”, The Academy of Management Journal, 58 (3): 906–931
• Grant R., Verona G. 2015 “What''s holding back empirical research into organizational capabilities? Remedies for common problems.” Strategic Organization 13 (1): 61-74
• Di Stefano G., Peteraf M., Verona G. 2014 “The organizational drivetrain: A road to integration of dynamic capabilities research”, The Academy of Management Perspective 28 (4): 307-327
• Di Stefano G., King A., Verona G. 2014 “Kitchen Confidential? Norms for the use of transferred knowledge in gourmet cuisine”, Strategic Management Journal 35 (11) 1645–1670
• Peteraf M., Di Stefano G., Verona G., The elephant in the room of dynamic capabilities: Bringing two diverging conversations together forthcoming in <<Strategic Management Journal>>
• Stadler C., Helfat C., Verona G., The impact of dynamic capabilities on resource access and development,  forthcoming in <<Organization Science>>
• Di Stefano G., Gambardella A., Verona G., Technology push and demand pull perspectives in innovation studies: Current findings and future research directions, << Research Policy>> , 41, pp. 1283-1295
• Market Orientation and R&D Effectiveness in High Technology Firms: An Empirical Investigation in the Biotechnology Industry
  L. De Luca, G. Verona, S. Vicari, Journal of Product Innovation Management, 2010 
• Dynamic Capabilities Deconstructed:A Bibliographic Investigation Into The Origins, Development, And Future Directions Of The Research Domain
  G. Di Stefano, M. Peteraf, G. Verona, Industrial and Corporate Change, 2010 
• Dynamic Marketing Capabilities in Science-Based Firms: An Exploratory Investigation in the Pharmaceutical Industry D.Severi Bruni, G.Verona, British Journal of Management, 2008 
• Cillo P., Verona G. (2008) Search Style in Style Searching: Learning Exploration Strategies from Fine Fashion. Long Range planning, 6
• Cillo, P., Verona G., Vicari S., (2007) “The Interlink Between Resources and Capabilities: Towards a Theoretical Frame for the Development of Dynamic Capabilities”, International Journal of Learning and Intellectual Capital, forthcoming
• Prandelli E., Verona G., Raccagni D. (2006), “Diffusion of Web-based product innovation”, California Management Review, 48/4 (Summer): 109-135
• Verona G., Prandelli E., Sawhney M. 2006. “Innovation and Virtual Environments: Towards Virtual Knowledge Brokers” Organization Studies, 27 (6): 765-788
• Robertson P., Verona G., 2006. “The Effect of Technological Change on the Boundaries of Existing Firms”, in Maureen McKelvey and Magnus Holmén (Ed.) Flexibility & Stability in the Evolving Economy, Oxford University Press 
• Prandelli E., Sahwney M., Verona G. 2005. Collaborating with Customers to Innovate: Conceiving and Marketing Products in the Network Age. EE, London (Forthcoming)
• Sawhney M., Prandelli E., Verona G. (2003) “The power of Innomediation”, MIT Sloan Management Review, Winter 
• Verona G., Ravasi D. (2003) “Unbundling Dynamic Capabilities: An Exploratory Study on Continuous Product Development”, Industrial and Corporate Change, 2003, 12 (3) 
• Verona G., Prandelli E. (2002) “A Dynamic Model of Customer Loyalty to Sustain Competitive Advantage on the Web”, European Management Journal, 20 (3), 2002, 299-309
• Ravasi D., Verona G., (2001) “Organizing the Process of Knowledge Integration. The Benefits of Structural Ambiguity”, Scandinavian Journal of Management, 17, 2001 
• Verona G. (1999), “A Resource-based View of Product Development” in The Academy of Management Review, 24 (1), 1999

Other articles

• Verona G. 2015. Costruirsi la Silicon Valley in casa con la corporate entrepreneurship. Economia & Management 6 (editoriale)
• Verona G. 2014. Dai bilanci alle nuvole: L’evanescenza del valore secondo la Rete. Economia & Management 6 (editoriale)
• Prandelli E., Verona G., Pasquini M. 2014 Quando l’imprenditore assume la prospettiva del cliente. L’empatia aiuta a cogliere opportunità di mercato. Economia & Management 3: 73-94
• Verona G. 2013. Dove l’innovazione meno te l’aspetti. Economia & Management 6 (editoriale)
• Verona G., L’innovazione di mercato quale leva per la crescita, <<Economia & Management>> 2 (2013) (editoriale)
• Verona G., MBA e Manager: Ma è veramente crisi? <<Economia & Management>>, 1 (2012), (editoriale) 
• E. Prandelli, G. Verona, “Il marketing digitale: dal marketing interattivo al marketing collaborativo”. In S. Castaldo, Marketing & Fiducia, Il Mulino, 2009
• P.Cillo, G.Verona. “Lo sviluppo di nuovi prodotti”. In S. Castaldo, Marketing & Fiducia, Il Mulino, 2009
• GVerona Tra Scienza e realtà. Economia & Managment, n5 – editoriale, 2010
• GVerona Artista o Trendsetter? Economia & Managment, n2 – editoriale, 2010
• GVerona Perchè il leader di mercato non sa più innovare, Economia & Managment, n2, 2009
• Verona G. (2008). Chi protegge l’innovazione? Economia e Management, 6.
• Verona G. (2007). La corporate America dal ponte di comando. Economia e Management, 4
• Verona G. (2005). Un anno di innovazione. Economia e Management, 4
• “I broker virtuali dell’innovazione” Economia e Politica Industriale (coautori E. Prandelli e E.Barbi), 2005
• “Un anno di innovazione” Economia & Management, 2005
• “Web e Innovazione: Un’analisi empirica dell’utilizzo di Internet ai fini dell’assorbimento della conoscenza di mercato”, Micro & Macro Marketing, Gennaio, 2004 (coautore E.Prandelli, D.Raccagni)
• “Internet e l’assorbimento della conoscenza di mercato”, Economia & Management, Settembre, 2003 (coautore E. Prandelli)
• “Industria del calico e Internet: Un’analisi descrittiva” Economia & Management, Settembre, 2003 (coautore A.R.Costa)
• “A dynamic model of customer stickiness to sustain competitive advantage in the frictionless economy”, Finanza Marketing e Produzione, n.1, 2001 (coautore E. Prandelli)
• “Affiliation o Lock-in? Strategie di marketing per competere in Internet”, Economia & Management, n. 4, 2001 (coautore E. Prandelli)
• “La generazione del vantaggio competitivo. Recenti sviluppi e nuove implicazioni per il Resource-based Management”, Finanza, Marketing e Produzione, 2000, 18 (2): 7-38 (coautore S.Vicari)
• “L’interbrand competition nel mercato on line”, Economia & Management, 2000, 6 (coautore B. Busacca)
• “Il ruolo del marketing nello sviluppo di nuovi farmaci. Il caso Bayer”, Economia & Management, 2000, 1: 115-132 (coautori S. Castaldo, A.M. Nozza Bielli)
• “Il marketing alle soglie del nuovo millennio”, Economia & Management, 1999, 6: 42-43
• “Core competence per sviluppare nuovi prodotti con continuità”, Economia & Management, 1999, 3: 107-126 (coautore D. Ravasi)
• “Funzione commerciale e network per l’innovazione di prodotto”, Sviluppo & Organizzazione, 1998, maggio-giugno: 33-50 (coautori S.Castaldo, G.Troilo)
• “La difesa e lo sviluppo della marca. Una ricerca empirica nella prospettiva del resource-based management” Economia & Management, 1995, 6: 94-121 (coautore B.Busacca)