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Carolyn Yoon

Professor of Marketing at Stephen M. Ross School of Business

Schools

  • Stephen M. Ross School of Business

Links

    Biography

    Stephen M. Ross School of Business

    Carolyn Yoon's research seeks to advance the understanding of psychological and neural mechanisms underlying judgment and decision processes across the lifespan, especially in consumer contexts and across different social and cultural environments.

    She takes a multi-level and multi-systems approach to elucidate basic processing mechanisms that lead to specific behavioral outcomes in domains involving consumer decision making, health, and well-being. In so doing, she considers the interplay between neurobiology, environment, and behavior in order to develop theoretical insights that also have meaningful implications for consumers, practitioners, and public policymakers.

    Education

    • Duke University - The Fuqua School of Business
    • University of California, Berkeley

    Companies

    • Associate Professor University of Michigan (2006)
    • Professor University of Michigan - Stephen M. Ross School of Business (1998)

    Videos

    Read about executive education

    Books

    Ageing and Consumer Behaviour: Challenges and Opportunities AuthorsYoon, Carolyn and Stephanie Carpenter Published Date2017 Source Taylor and Francis Pages: 486-502 International Handbook of Consumer Psychology Jansson-Boyd and Zawisza

    Aging and Consumer Decision Making AuthorsCarpenter, Stephanie M., Yoon Carolyn Published Date2015 Source Elsevier Aging and Decision-Making: Empirical and Applied Perspectives Hess, Loeckenhoff, and Strough

    Older Adults as Consumers: An Examination of Differences by Birth Cohort AuthorsWebster Noah, Antonucci Toni C., Yoon Carolyn, McCullough Wayne R., Fin Debra, Hartsell Deb Published Date2014 Source The MIT Press Pages: 281-298 The Interdisciplinary Science of Consumption Preston, Kringelbach, and Knutson

    Aging and Consumption AuthorsCarolyn Yoon, Ian Skurnik, Stephanie Carpenter Published Date2013 Source Routledge Pages: 187-194 Identity and Consumption Russell Belk and Ayalla Ruvio

    Aging Consumers AuthorsCarolyn Yoon Published Date2011 Source Marketing Science Institute Pages: 111-112 Consumer Insights: Findings from Behavioral Research Joseph Alba

    Consumer Neuroscience AuthorsCarolyn Yoon, Hilke Plassmann, Fred Feinberg, Baba Shiv Published Date2011 Source John Wiley & Sons International Encyclopedia of Marketing Richard Bagozzi, Ayalla Ruvio

    Thinking About Health and Obesity: How Consumers' Mental Experiences Influence Health Judgements AuthorsCarolyn Yoon, Ian Skurnik, Norbert Schwarz Published Date2011 Source M.E. Sharp Leveraging Consumer Psychology for Effective Health Communications Rajeev Batra, Anand Keller, Victor Strecher

    Older Consumers and Satisfaction AuthorsCarolyn Yoon, Fred Feinberg, Norbert Schwarz Published Date2010 Source Taylor & Francis The Aging Consumer: Perspectives from Psychology and Economics Carolyn Yoon, Aimee Drolet, Norbert Schwarz

    Advances in Consumer Research Volume 43 AuthorsDiehl, Kristin and Carolyn Yoon Published Date2015 Source Duluth, MN: Association for Consumer Research

    The Aging Consumer: Perspectives from Psychology and Economics AuthorsCarolyn Yoon, Aimee Drolet, Norbert Schwarz Published Date2010 Source Taylor & Francis

    Papers

    • Ageing and Consumer Behaviour: Challenges and Opportunities AuthorsYoon, Carolyn and Stephanie Carpenter Published Date2017 Source Taylor and Francis Pages: 486-502 International Handbook of Consumer Psychology Jansson-Boyd and Zawisza
    • Aging and Consumer Decision Making AuthorsCarpenter, Stephanie M., Yoon Carolyn Published Date2015 Source Elsevier Aging and Decision-Making: Empirical and Applied Perspectives Hess, Loeckenhoff, and Strough
    • Older Adults as Consumers: An Examination of Differences by Birth Cohort AuthorsWebster Noah, Antonucci Toni C., Yoon Carolyn, McCullough Wayne R., Fin Debra, Hartsell Deb Published Date2014 Source The MIT Press Pages: 281-298 The Interdisciplinary Science of Consumption Preston, Kringelbach, and Knutson
    • Aging and Consumption AuthorsCarolyn Yoon, Ian Skurnik, Stephanie Carpenter Published Date2013 Source Routledge Pages: 187-194 Identity and Consumption Russell Belk and Ayalla Ruvio
    • Aging Consumers AuthorsCarolyn Yoon Published Date2011 Source Marketing Science Institute Pages: 111-112 Consumer Insights: Findings from Behavioral Research Joseph Alba
    • Consumer Neuroscience AuthorsCarolyn Yoon, Hilke Plassmann, Fred Feinberg, Baba Shiv Published Date2011 Source John Wiley & Sons International Encyclopedia of Marketing Richard Bagozzi, Ayalla Ruvio
    • Thinking About Health and Obesity: How Consumers' Mental Experiences Influence Health Judgements AuthorsCarolyn Yoon, Ian Skurnik, Norbert Schwarz Published Date2011 Source M.E. Sharp Leveraging Consumer Psychology for Effective Health Communications Rajeev Batra, Anand Keller, Victor Strecher
    • Older Consumers and Satisfaction AuthorsCarolyn Yoon, Fred Feinberg, Norbert Schwarz Published Date2010 Source Taylor & Francis The Aging Consumer: Perspectives from Psychology and Economics Carolyn Yoon, Aimee Drolet, Norbert Schwarz
    • Advances in Consumer Research Volume 43 AuthorsDiehl, Kristin and Carolyn Yoon Published Date2015 Source Duluth, MN: Association for Consumer Research
    • The Aging Consumer: Perspectives from Psychology and Economics AuthorsCarolyn Yoon, Aimee Drolet, Norbert Schwarz Published Date2010 Source Taylor & Francis

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