Carine Peeters

Professor Carine Peeters is Full Professor at Vlerick Business School. Before joining the School she worked as a faculty member at Université libre de Bruxelles, Solvay Brussels School of Economics and Management where she also obtained her Phd in 2004. From 2004 to 2006 Professor Peeters spent two years in the United States as Research Associate at Duke University - Fuqua School of Business.

Professor Peeters specialises in Strategy and International Business, with a particular interest in innovation processes in established organizations.

Within that domain, a significant part of her research focuses on the adoption of global services sourcing strategies and delivery models. She studies how companies transform their value chains to take advantage of outsourcing, offshoring, and shared services organizations for business support functions such as IT, business process, as well as technical and engineering services. She seeks to understand why some firms are more successful at the transformation than others. She is particularly keen on studying the implications for organizations and managers who have to manage and coordinate globally dispersed value chains, portions of which are often entrusted to external parties. How can firms make sure that the benefits outweigh the costs of the added organizational complexity is at the core of Carine’s work.

To that end, she has surveyed the practices of hundreds of companies around the world and worked on several in-depth case studies. Through workshops and trainings she also works closely with executives and managers to develop and share knowledge on the successful adoption of global sourcing strategies and management practices.

More recently, Carine’s interest in strategy and innovation processes led her to the critical question of strategy making in rapidly changing environments. Her unique take is to look at this question from the point of view of the design of strategy processes; and specifically how perceptions of process fairness from the part of organizational members affect their behavioral reactions, and in turn the ability of incumbent firms to sustain performance in turbulent markets.

Her research has been published in several international journals including the Journal of International Business Studies, Organization Science, and Organization Studies. She also serves as senior editor for the Management and Organization Review, and is a member of the editorial board of the Strategic Management Journal and the review board of Global Strategy Journal.

Finally, Carine teaches general strategy and international strategy in both open enrolment and customized executive education programmes. In that context too, she is a firm believer in innovation: always eager to share and co-create knowledge with participants, and try out new methods to enrich the learning experience - and make it stick!