Who should attend
Whether you work in marketing, operations, legal or HR – or any other area of business – this programme will help you understand the importance of strategy. It will also help you become confident at having strategic discussions.
About the course
WHY THIS PROGRAMME?
Strategy is fundamental. But how do you create strategy – and implement it successfully? In this 100% online programme, you’ll learn to use frameworks to analyse your company’s strategy – and to evaluate projects and actions against it.
This programme is divided into four modules. Each focuses on a different aspect of strategic management:
MODULE 1: INTRODUCING THE WORLD OF STRATEGY
MODULE 2: FORMULATING STRATEGY, STEP BY STEP
MODULE 3: STRATEGY IMPLEMENTATION AND THE POWER OF ALIGNMENT
MODULE 4: CONCLUSION
This online learning journey is packed with videos, exercises, quizzes, case studies and real-life examples to keep you engaged and motivated. You’ll also have background reading and questions to consider, to help you reflect on your own experience.
Then you’ll have the opportunity to put theory into practice – and become confident about making the right strategic choices.
You can start Essentials in Strategy at any time – and study wherever and whenever suits you. It takes around 10 to 12 hours to complete the programme and you can split this time over a maximum of three months.
Kurt Verweire is a specialist in helping companies to formulate and implement winning business strategies. He has developed great frameworks that give people sharp insights how to boost performance with a clear winning strategy.Kurt has obtained his PhD at Erasmus University Rotterdam in 1999 and...
Professor Carine Peeters is Full Professor at Vlerick Business School. Before joining the School she worked as a faculty member at Université libre de Bruxelles, Solvay Brussels School of Economics and Management where she also obtained her Phd in 2004. From 2004 to 2006 Professor Peeters spent t...
Videos and materials
Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.