McCombs School of Business


Bruce Judd | Strategic Decisions Group


McCombs School of Business
Partner and Managing Director, Executive Education Practice, Strategic Decisions Group
  • PhD, Engineering-Economic Systems, Stanford University, 1976
  • MS, Engineering-Economic Systems, Stanford University, 1971
  • BS, Science Engineering, Northwestern University, 1968

Dr. Bruce Judd is Partner and Managing Director at Strategic Decisions Group. He helps clients develop internal capabilities to enhance the quality of their decision-making through a combination of on-the-job coaching, professional development and classroom work. In addition, he develops courses and is a lead instructor for the Strategic Decision and Risk Management certificate program.

A consultant and educator in strategic decision-making for more than 40 years, Dr. Judd’s consulting engagements have included transforming the decision-making culture in a Fortune 50 company; developing strategies to revitalize telecommunications, medical devices, automotive, office products, and printing and publishing companies; evaluating capital investment decisions in the energy industry; determining foreign compliance with arms-control treaties; and prioritizing scientific research.

Dr. Judd served on the faculty of the Kellogg School of Management at Northwestern University from 2004 to 2010. He has taught for roughly 20 years in MBA programs, including 14 years in Stanford’s Graduate School of Business. He is a Fellow in the Society of Decision Professionals and currently serves on the Board of this professional association.

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