Barry Cross on the Role of Customers in Strategy


Smith School of Business
Assistant Professor and Distinguished Faculty Fellow of Operations Strategy

Assistant Professor and Distinguished Faculty Fellow of Operations Strategy

Barry Cross is an expert and thought leader in innovation, execution and operations strategy. He joined Smith School of Business after nearly 20 years in the automotive and manufacturing sectors with Magna, Autosystems and DuPont, where he led many key strategic initiatives, including nearly 30 program launches in North America, Asia, Latin America and Europe.


  • Subject: Operations Management and Technology, Operations Strategy
    • Room: Goodes Hall Room 218 West Wing
    • Phone: 533-6000
    • Extension: 75976
    • Fax: (613) 533-6589
    • Email:

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