Dr Barbara Fasolo is Associate Professor of Behavioural Science in the Department of Management. She is an expert on choice processes and choice architecture. Her work is published in peer-reviewed journals such as Annual Review of Psychology and Proceedings of the National Academy of Sciences, and has been covered in media outlets including the Harvard Business Review.
She uses insights from behavioural decision science and decision analysis to understand how people make choices in the presence of trade-offs, risk, and complexity, and to test experimentally how decisions can be helped by choice architecture, debiasing or decision support. Her focus is on individual decisions with long-term implications for well-being, organizations, management, marketing and policy. Current projects span from consumer welfare (online choice of hospitals and annuities) to finance (field studies on bankers’ and regulators’ honesty) and education (randomised controlled studies in Further Education Colleges).
She is the Head of the Behavioural Research Lab and Director of the Executive Master in Behavioural Science. She is a member of the Department of Health Behavioural Insights Expert Advisory Panel; Behavioural Science and Policy Association; the Society of Judgment and Decision Making; and the European Association of Decision Making. She was seconded into the European Medicines Agency from 2009 to 2011 and was Visiting Professor at IESE Business School in 2012.
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