Helen Bruce

Helen joined Manchester Business School''s marketing faculty in June 2014.   Prior to her academic career, Helen worked for a period of nine years within the UK financial services industry. Entering the banking sector as a ''fast-track graduate trainee'', she worked initially in retail customer services and business customer relationship management, before taking up a series of roles within product management and development. In 2004 Helen transferred to the personal insurance industry, subsequently holding a number of marketing and key account management positions in blue chip firms. Helen completed her PhD (entitled ''Customer Perceived Value: Reconceptualisation, Investigation and Measurement'') at Cranfield School of Management in December 2013, and joined Henley Business School as temporary lecturer in marketing in January 2014, where she worked until May of the same year. She holds an MRes in Management Research from Cranfield School of Management, an MSc in Marketing from Manchester School of Management (UMIST), and a BSc (Hons) in Chemistry from the University of Manchester.

Education

• MRes Cranfield University - Cranfield School of Management (2009 — 2010)
• MSc UMIST (1998 — 1999)
• Chemistry with Industrial Experience The University of Manchester (1994 — 1998)

Companies

• Lecturer (Assistant Professor) in Marketing Lancaster University Management School (2017)
• Lecturer (Assistant Professor) in Marketing Manchester Business School (2014 — 2017)
• Lecturer in Marketing Henley Business School (2014 — 2014)
• MSc Marketing Research Supervisor Henley Business School (2013 — 2014)
• Lecturer (Part-time) and MBA/MSc Supervisor University of Buckingham (2012 — 2013)
• Doctoral Researcher Cranfield University (2009 — 2013)
• Key Account Manager Firstassist Insurance Services Ltd (2008 — 2009)
• Managing Consultant Norwich Union Insurance (2004 — 2008)
• Product Manager HBOS (2000 — 2004)