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Prof Balram Avittathur


Indian Institute of Management Calcutta

Prof. Balram Avittathur is a Professor in the Operations Management Group of Indian Institute of Management Calcutta and is a faculty member of the institute since 1999. He has a doctorate degree in Management from Indian Institute of Management Bangalore (Fellow, IIMB). His doctoral thesis was in the area of Supply Chain Management. Supply Chain Management is his primary area of research, consulting and teaching interests. He has many articles on Operations Management in international journals and magazines. He has conducted various corporate training programmes and has also served as consultant for different Indian corporate concerns.

Academic Background:

  • Doctorate: Fellow of Indian Institute of Management Bangalore, 1999.
  • Graduation: B.E. in Mechanical Engineering, NIT Rourkela, 1989.


  • Recipient of Fulbright Post-Doctoral Research Scholarship for the year 2002-2003 (worked with Dr Paul M. Swamidass of Auburn University, USA)
  • PD Agarwal-TCI Award for best doctoral research proposals in Management for the year 1997

Journal Publications:

  • Supply chain capabilities and competitiveness of high-tech manufacturing startups in India with D. Ghosh and P. Mehta, Benchmarking: An International Journal, Forthcoming.
  • The price-setting limited clearance sale inventory model with I. Biswas, Annals of Operations Research, Forthcoming.
  • Channel coordination using options contract under simultaneous price and inventory competition with I. Biswas, Transportation Research Part E: Logistics and Transportation Review, Vol. 123, 2019, pp 45-60.
  • Application of linear programming in optimizing the procurement and movement of coal for an Indian coal-fired power-generating company with S. Mitra, Decision, Vol. 45, No. 3, 2018, pp 207-224.
  • Unlocking the potential of India’s high-tech start-ups with D. Ghosh, P. Mehta and U. Sarkar, Supply Chain Management Review, April 2018 (Vol. 22, No. 2), pp 8-10.
  • Pricing and Sourcing Strategies for Competing Retailers in Supply Chains under Disruption Risk with M. Kumar and P. Basu, European Journal of Operational Research, Vol. 265, No. 2, 2018, pp 533-543.
  • How do Indian firms source from China? Implications on Cross-Border Supply Chain Management with M. Thürer, Decision, Vol. 44, No. 4, 2017, pp 247-258.
  • A game theoretic analysis of multichannel retail in the context of “showrooming” with P. Basu, S. Basak and S. Sikdar, Decision Support Systems, Vol. 103, 2017, pp 34-45.
  • A note on limited clearance sale inventory model with I. Biswas, International Journal of Production Economics, Vol. 193, 2017, pp 647-653.
  • Impact of structure, market share and information asymmetry on supply contracts for a single supplier multiple buyer network with I. Biswas and A.K. Chatterjee, European Journal of Operational Research, Vol. 253, No. 3, 2016, pp 593-601.
  • Supply Chain Management in Emerging Economies with J. Jayaram, Decision, Vol. 43, No. 2, 2016, pp 117-124.
  • Green Supply Chains: A Perspective from an Emerging Economy with J. Jayaram, International Journal of Production Economics, Vol. 164, 2015, pp 234-244.
  • Supply Chain Insights into India with J. Jayaram, Supply Chain Management Review, July/August 2012 (Vol. 16, No. 4), pp 34-41.
  • Supply chain strategies based on recourse model for very short life cycle products with R. Patil and J. Shah, International Journal of Production Economics, Vol. 128, No. 1, 2010, pp 3-10.
  • Matching Plant Flexibility and Supplier Flexibility: Lessons from Small Suppliers of U.S. Manufacturing Plants in India with P. Swamidass, Journal of Operations Management, Vol. 25, No. 3, 2007, pp 717-735.
  • The Airline Capacity Planning Problem for Network dominated by Low Traffic Sectors with B.K. Sinha, Technology, Operations and Management, Vol. 1, No. 1, 2007, pp 1-16.
  • The Retailer Multi-Item Inventory Problem with Demand Cannibalization and Substitution with J. Shah, International Journal of Production Economics, Vol. 106, No. 1, 2007, pp 104-114.
  • Distribution Centre Location Modelling for Differential Sales Tax Structure with J. Shah and O.K. Gupta, European Journal of Operational Research, Vol. 162, 2005, pp 191-205.
  • Tapping Product Returns through Efficient Reverse Supply Chains: Opportunities and Issues with J. Shah; IIMB Management Review, Vol. 16, No. 4, 2004, pp 84-93.
  • Continuous improvement of service operation: Application of service template with R. Natarajan and S. Venkat Ramana, Total Quality Management,Vol. 10, No. 6, 1999, pp 877-885.
  • Improving Supply Chain Performance through Postponement Strategy with J. Shah, IIMB Management Review, Vol. 11, No. 2, 1999, pp 5-13.

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