Aurelie Merle
Associate Professor. Associate Professor to department Marketing. Doctorat, Cerog, IAE at Grenoble Ecole de Management
Schools
- Grenoble Ecole de Management
Links
Biography
Grenoble Ecole de Management
Areas of expertise
- Consumer Behavior
- Local food and localized systems of food provision
- Mass Customization
Biography
Aurélie Merle (PhD) is associate professor of Marketing at Grenoble Ecole de Management. Her research interests include two domains:
1. Mass customization and personalizatio n from the consumer viewpoint. Her work on this topic has appeared in journals such as Production & Operations Management, I_nternational Journal of Electronic Commerce_, Recherche et Applications en Marketing
2. Local food and short food supply chains from the consumer viewpoint. Her work on this topic has appeared in journals such as Recherche et Applications en Marketing and Decisions Marketing. She also collaborates with several organizations to help developing short food supply chains.
Courses
- Etudes de marché - Master - Since 2011
- Méthodes quantitatives - Master - from 2011 to 2014
- Marketing durable - Master - from 2018 to 2018
- Développer un produit nouveau - Master - Since 2010
- Comportement du Consommateur - Master - Since 2008
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