Anne Mägi
Associate Professor at University of Illinois Chicago
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Biography
Experience
- Instructor of Marketing, University of South Florida, 2010-2012
- Adjunct instructor, University of South Florida, 2006-2010
- Instructor, Florida Southern College, 2004-2005
- Project Manager, Marketing Research Department, ICA Handlarnas AB, Fall 1999
- Instructor, Stockholm School of Economics, 1996-1999
Classes Taught
- Principles of marketing
- Marketing management
- International marketing
- Marketing research
- Retail management
Research Interests
- Customer satisfaction and loyalty
- Consumer knowledge
- Pricing
- Celebrity endorsements
Selected Publications
- Bergkvist, L, and Mägi, A. W (2010) “Trends in European Marketing Publication Output,” Transfer Werbeforschung & Praxis, 56 (4), 21-36
- Guiry, M., Mägi, A. W, and Lutz, R. (2006), “Defining and Measuring Recreational Shopper Identity,” Journal of the Academy of Marketing Science, 34, 74-83.
- Mägi, A. W. and Julander, C-R. (2005), “Consumers’ store-level price knowledge: Why are some consumers more knowledgeable than others?” Journal of Retailing, 81, 319-329.
Notable Honors
- 2012, Favorite Undergraduate Marketing Professor Award, College of Business Administration, UIC
Education
- PhD in Marketing, Stockholm School of Economics, 1999
- Master of Science in Marketing, Stockholm School of Economics, 1992
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