Andres Terech

AREAS OF EXPERTISE: Marketing Research, Marketing Strategy, Retailing, Salesforce Management, Distribution Channels

Andres Terech is an adjunct associate professor of marketing at UCLA Anderson School of Management, where he has been voted teacher of the year by both Anderson’s full-time and executive MBA students. Before joining UCLA, Terech was a member of the faculty at IAE Business School, Universidad Austral in Buenos Aires, Argentina.

Terech teaches courses in marketing strategy, salesforce management, distribution strategy, retail management, price policies and marketing management. He has also taught in numerous marketing executives programs, both in the U.S. and at business schools in Spain, Mexico, Chile, Peru and Ecuador. In addition to teaching marketing courses, he coaches teams in the Applied Management Research program and teaches global immersion courses in Latin America countries.

Terech’s research interests include modeling consumer choice behavior and competitive market structure, franchising, retailing and pricing strategy. His work has been published in scholarly journals and specialized business publications such as Marketing Letters, Case Research Journal and Harvard Business Review.

Terech’s consulting experience covers several marketing challenges, such as new product launches, marketing plans and growth strategies; promotion and communication programs; and feasibility analysis. He has advised clients in a variety of industries, including retailing, agribusiness, financial services, textile and automobile. He is on the advisory board of startup companies. Before becoming an academic, he worked for Accenture.

Terech received his Ph.D. in marketing from the UCLA Anderson School of Management, an MBA from Universidad Austral and a BA in business administration from Universidad de Buenos Aires.

Background/Education

• B.A., Business Administration, Universidad de Buenos Aires
  
• MBA, Universidad Austral
  
• Ph.D., Marketing, UCLA Anderson School of Management
  

Publications

• Terech, Andres, Martha Rivera, and María Guadalupe Torres, “KidZania: Spreading Fun Around the World,” Case Research Journal, Vol. 38, Issue 3, Summer 2018

• Rivera, Martha and Andres Terech, “KidZania: Estrategia de Diferenciación, Crecimiento y Diversificación,” IPADE, August 2017.

• Andres Terech with Guillermo D’Andrea and Pablo Alegre. (2012). TIGO Paraguay –Emerging Mobile Telephone Services. Case Study, IAE, Austral University

• Andres Terech with Javier Silva and Maria Barale. (2012). Pricing Strategy at Officenet Staples. Case Research Journal. NACRA.

• Andres Terech with Cacho-Elizondo, Silvia, Francisco Espinoza Manzo, and Maria Guadalupe Torres Padilla. (2012). Mejores Prácticas y Desafíos de Empresas Medianas en México. ISTMO.

• Andres Terech with Guillermo D'Andrea and Luciana Silvestri. (January 2010). Climbing the Ladder of Retail Innovation for Emerging Consumers: Insights from Latin America. Effective Executive, The Icfai University Press.

• Andres Terech with with Guillermo D'Andrea and Luciana Silvestri. (December 2009). La innovacion minorista para los consumidores emergentes en America Latina. Harvard Business Review, Edicion America Latina.

• Andres Terech with Randolph E. Bucklin and Donald G. Morrison. (September 2009). Consideration, Choice, and Classifying Loyalty. Marketing Letters, 20 (3).

• Andres Terech. (2008). Tácticas para Preservarse de la Inflación que Acecha. Revista Mercado, Editorial Coyuntura

• Andres Terech. (2004). Three Essays on Consideration Sets. UCLA, Ph.D. Dissertation.

• Andres Terech. (1999). Estudio del Mercado de las Franquicias en Argentina. Asociacion Argentina de Franquicias - IAE, Universidad Austral.

• Andres Terech with with Guillermo D'Andrea. (1998). Aspectos Cuantitativos de las Decisiones Comerciales. IAE, Universidad Austral.

• Andres Terech with with Guillermo D'Andrea. (1996). Prity. Business Case Collection, IAE, Universidad Austral.

Working Papers

• “Managing Marketing Risk by Improving Customer Retention”
  
• “Hot Wheels ID: reinventing an classic toy”
  
• “eMasterMatrix: optimizing the performance of etailers” (with Julian Villanueva and Luiz Fernandez”).