Andres Guso

Experienced marketeer and business developer acting as a consultant for FMCG companies as well as a marketing professor at different Business Schools and Universities. I am currently putting into practice all my experience in setting up the Retail Institute of Spain & LatAm, an organization fully devoted to develop the Retail Business through training the Managers, consulting the challenges, promoting retail intelligence and knowledge sharing.

I have a vast experience in Trade Marketing and Distribution, due to my 25 years of serving different positions within TM&D in British American Tobacco

I have also managed a full P&L during my position as Country Manager of Portugal and other markets of Iberian Peninsula (The Canaries, Gibraltar and Andorra), as well as in GLOBAL TOBACCO TRADING in Spain.

I headed the Trade Marketing & Distribution Department in Russia where I established this key department from scratch back in 1994 During my career in BAT I had also the opportunity of leading the Marketing Skills Development and Training department. My expertise in both TM&D and Training Capabilities has oriented my career into developing my own consultancy and training company.

Specialties:

• Retail Management
• Trade Marketing. Supply Chain Management.
• Brand Activities Efficiency and Efficacy.
• Marketing of Luxury goods
• Communication & Negotiation Skills Training.
• High Performance Marketing management training and development.