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Biography

SDA Bocconi School of Management

Curriculum Vitae

SDA Fellow

Degree in Philosophy, University of Milan, 1983
Ph.D. in Mass Communication, Indiana University (Bloomington, USA), 1998

Academic position and/or Professional activities

Contract Professor, Department of Management, Bocconi University, Milan

Research Interests

  • Innovation in communication and marketing
  • Digital marketing
  • Social media metrics
  • Online reputation
  • Consumer Behavior
  • Markets as networks
  • Service networks

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