Digital Communication - Online Edition

SDA Bocconi School of Management

How long?

  • 5 days
  • online

SDA Bocconi School of Management

Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Business Communication

Today communication skills are more important than they ever have been. In order to get success in contemporary and such a complex, global, technologi...

Read more about Information Technology

Information technology is at the heart of any process connected to utilizing computers and communication systems. It is a quite broad term that is use...

Read more about Marketing

Marketing courses will plunge you into the vast field of marketing. In these courses, you will learn a variety of topics that cover each stage of runn...

Reviews

Comprehensive course analysis

Unbiased reviews from past participants
Global companies alumni of this course worked for
Positions of participants who took this course
Countries where most past participants are from
FREE
Individual needs analysis

Who should attend

This program is designed for managers in the area of marketing and corporate communication, and other professionals who need to address the challenge of the new digital communication and social media.

About the course

Managers in all industries deal with both opportunities and problems of digital transformation and and its implications in communicating. In this program we offer you a close-up of the new interactive and participatory practices of social and mobile communication.

What you'll be working on

  • Major trends in digital technology and communication
  • Digital communication with big data and AI in digital transformation
  • Branding in social mobile times
  • Digital strategy and planning
  • Digital and social intelligence in times of big data
  • Brand narrative and transmedia storytelling with social mobile communication
  • Managing digital experiences in the brand augmented journey
  • Trends in digital advertising
  • Mixed reality and omnichannel
  • Reputation and crisis management in social media
  • Evaluations and metrics

Experts

Andreina Mandelli

Curriculum Vitae SDA Fellow Degree in Philosophy, University of Milan, 1983 Ph.D. in Mass Communication, Indiana University (Bloomington, USA), 1998 Academic position and/or Professional activities Contract Professor, Department of Management, Bocconi University, Milan Research Interests I...

Chiara Piancatelli

Chiara Piancatelli, PhD, is Research Fellow at the SDA Bocconi School of Management, Milan. His research activities focus on digital marketing, cultural marketing, consumer behavior and experiential marketing. She was visiting research associate at Deakin University, Australia, where she carried ...

Videos and materials

Digital Communication - Online Edition at SDA Bocconi School of Management

From  EUR 2 500$3,108
Add coaching to your course booking

Coaching can personalize and deepen learning for you and your organization.


Something went wrong. We're trying to fix this error.

Thank you for your application

We will contact the provider to ensure that seats are available and, if there is an admissions process, that you satisfy any requirements or prerequisites.

We may ask you for additional information.

To finalize your enrollment we will be in touch shortly.

Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Business Communication

During the courses, you will explore various communication strategies developed by experts in psychology, experienced enterprises, and professors of leading universities. Throughout the Business Communication courses, you also will be faced with an o...

Read more about Information Technology

A large part of the courses provides basic information so the students are not required to have any IT qualifications before enrolling. Most of the IT learning programs are also broken down into specific areas of interest, such as systems analysis, a...

Read more about Marketing

During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.