Digital Communication - Online Edition

SDA Bocconi School of Management

SDA Bocconi School of Management

Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Business Analytics

Business Analytics courses will introduce you to a popular and diverse profession. A business analyst is a specialist in many IT fields as well as in ...

Read more about Business Communication

Today communication skills are more important than they ever have been. In order to get success in contemporary and such a complex, global, technologi...

Read more about Information Technology

Information technology is at the heart of any process connected to utilizing computers and communication systems. It is a quite broad term that is use...

Read more about Marketing

Marketing courses will plunge you into the vast field of marketing. In these courses, you will learn a variety of topics that cover each stage of runn...

Reviews

Comprehensive course analysis

Unbiased reviews from past participants
Global companies alumni of this course worked for
Positions of participants who took this course
Countries where most past participants are from
FREE
Individual needs analysis

Who should attend

The Program is designed for professionals who:

  • Have a managerial knowledge in Corporate Communication and Marketing (even acquired in other functions)
  • Need to face the challenges brought about by the digital transformation in these management areas
  • Want to investigate and discuss decision-making and evaluation models regarding content and advertising strategies as well as interaction strategies with customers and stakeholders, in a cutting-edge context as to the impact of digital technologies.

About the course

Today, communication and marketing managers need to face the challenges brought about by the digital transformation. Knowing how to deal with the critical issues emerging from the impact of the new digital technologies on communication activities is essential to the success of any business.

Social media, mobile communication, the use of augmented or immersive reality technologies, Big Data (which support decision-making as well as content and interaction processes, thanks in part to the potential of Artificial Intelligence) have all altered the nature and rationale of interactions with target customers, generating new business and branding opportunities.

This program addresses the need to develop a more systematic framework to manage digital communication, and will help you redesign brand touchpoints and brand experience through content and interactions, to shape an integrated customer journey.

What you'll be working on

  • The new digital ecosystem
  • The role of communication in digital transformation
  • Knowledge to support digital communication decisions
  • New digital and immersive experiences
  • Content and advertising
  • Brand storytelling
  • Digital influence
  • Reputation and crisis management
  • Digital analytics in communication
  • Automation in communication

Experts

Andreina Mandelli

Andreina's background is interdisciplinary. She has extensive experience covering different technical and managerial positions, in various sectors of activities, before embracing her academic career in marketing. Her first area of expertise was in software development and design of complex IT pro...

Chiara Piancatelli

Chiara Piancatelli, PhD, is Research Fellow at the SDA Bocconi School of Management, Milan. His research activities focus on digital marketing, cultural marketing, consumer behavior and experiential marketing. She was visiting research associate at Deakin University, Australia, where she carried ...

Videos and materials

Digital Communication - Online Edition at SDA Bocconi School of Management

From  EUR 2 500$3,011
Add coaching to your course booking

Coaching can personalize and deepen learning for you and your organization.


Something went wrong. We're trying to fix this error.

Thank you for your application

We will contact the provider to ensure that seats are available and, if there is an admissions process, that you satisfy any requirements or prerequisites.

We may ask you for additional information.

To finalize your enrollment we will be in touch shortly.

Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Business Analytics

What will you learn from Business Analytics courses? First of all, you will learn about the profession of a business analyst, his duties, and what such a specialist does. You will get various soft skills, such as organizing teamwork, for example, acc...

Read more about Business Communication

During the courses, you will explore various communication strategies developed by experts in psychology, experienced enterprises, and professors of leading universities. Throughout the Business Communication courses, you also will be faced with an o...

Read more about Information Technology

A large part of the courses provides basic information so the students are not required to have any IT qualifications before enrolling. Most of the IT learning programs are also broken down into specific areas of interest, such as systems analysis, a...

Read more about Marketing

During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.