Andreas Mild

Andreas Mild holds a doctoral and an habilitation degree in Social Science and Economics from WU Vienna, Austria. His research interests include quantitative models in marketing and new product development, applications of forecasting methods and decision support systems in the field of revenue management and new product development. Recent research includes the application of prediction markets in retailing and peer to peer finance.

Teaching activities

His teaching activities include retail marketing, new product development, business simulation and research seminars in supply chain management. Within the framework of international exchange, Andreas Mild has been teaching on the graduate and postgraduate level in Frankfurt, Germany, Istanbul, Turkey, Bangkok, Thailand, Hanoi, Vietnam and Sydney, Australia.

Research Interests

New product development

Marketing models

Revenue management

Publications

Book (monograph)

• 2002 David, H., Doerner, K., Dorffner, G., Fent, T., Feurstein, M., Hartl, R., Mild, A., Natter, M., Reimann, M., Taudes, A. 2002. Quantitative Models of Learning Organizations. Interdisciplinary Studies in Economics and Management, Springer Read more
• 2001 Mild, A. 2001. New Product Development Using Adaptive Neural Agents in an Artificial Factory: A virtual Experiment. Forschungsergebnisse der Wirtschaftsuniversität Wien (herausgegeben von Edgar Topritzhofer), Service Fachverlag Read more

Journal article

• 2017 Sudharshan, Devanathan, Mild, Andreas. 2017. Changes in Customer preference heterogeneity patterns: A Simulation Study. Journal of Modelling in Management 12 (2), Read more
• 2015 Mild, Andreas, Wöckl, Jürgen, Waitz, Martin. 2015. How low can you go? - Overcoming lender inability to set proper interest rates on unsecured peer-to-peer lending markets. Journal of Business Research 68, 1291-1305. Read more
• 2013 Chakravarty, Amiya, Mild, Andreas, Taudes, Alfred. 2013. Bundling decisions in supply chains. European Journal of Operational Research (EJOR) 231 (3): 617-630. Read more
• 2013 Waitz, Martin, Mild, Andreas. 2013. Corporate prediction markets: a tool for predicting market shares. Journal of Business Economics (ehem. ZfB) 83 (3): 193-212. Read more
• 2012 Schroll, Alexander, Mild, Andreas. 2012. A critical review of empirical research on open innovation adoption. Journal für Betriebswirtschaft (JfB) 62 (2): 85-118. Read more
• 2011 Schroll, Alexander, Mild, Andreas. 2011. Determinants of open innovation: an empirical study on organisational, market, and human drivers of open innovation adoption across Europe. International Journal of Innovation and Regional Development (IJIRD) 3 (5): 465-485. Read more
• 2011 Schroll, Alexander, Mild, Andreas. 2011. Open innovation modes and the role of internal R&D: An empirical study on open innovation adoption in Europe. European Journal of Innovation Management 14 (4): 475-495. Read more
• 2009 Natter, Martin, Reutterer, Thomas, Mild, Andreas. 2009. Dynamic Pricing Support Systems for DIY Retailers – A Case Study from Austria. GFK Marketing Intelligence Review 1 (1): 46-53. Read more
• 2009 Waitz, Martin, Mild, Andreas. 2009. Improving Forecasting Accuracy in Corporate Prediction Markets - A Case Study in the Austrian Mobile Communication Industry. The Journal of Prediction Markets 3 (3): 49-62. Read more
• 2009 Mild, Andreas, Natter, Martin, Reutterer, Thomas, Taudes, Alfred, Wöckl, Jürgen. 2009. Retail Revenue Management. European Retail Research 23 (2): 89-106. Read more
• 2008 Natter, Martin, Mild, Andreas, Wagner, Udo, Taudes, Alfred. 2008. Practice Prize Report: Planning New Tariffs at tele.ring: The Application and Impact of an Integrated Segmentation, Targeting and Positioning Tool. Marketing Science 27 (4): 585-600. Read more
• 2007 Natter, Martin, Reutterer, Thomas, Mild, Andreas, Taudes, Alfred. 2007. An Assortment-Wide Decision-Support System for Dynamic Pricing and Promotion Planning in DIY Retailing. Marketing Science 26 (4): 576-583. Read more
• 2007 Natter, Martin, Mild, Andreas, Wagner, Udo, Taudes, Alfred. 2007. Die Planung neuer Tarife bei tele.ring mittels eines integrierten Segmentierungs-, Zielmarktfestlegungsund Positionierungstools. Marketing. Zeitschrift für Forschung und Praxis (ZFP) 29 (3): 197-212. Read more
• 2006 Reutterer, Thomas, Mild, Andreas, Natter, Martin, Taudes, Alfred. 2006. A Dynamic Segmentation Approach for Targeting and Customizing Direct Marketing Campaigns. Journal of Interactive Marketing 20 (3/4): 43-57. Read more
• 2006 Mild, Andreas, Taudes, Alfred. 2006. An agent-based investigation into the new product development capability. Computational & Mathematical Organization Theory 1-17. Read more
• 2006 Natter, Martin, Reutterer, Thomas, Mild, Andreas, Taudes, Alfred. 2006. Ein sortimentsübergreifendes Entscheidungsunterstützungssystem für dynamische Preis- undWerbeplanung im DIY-Handel. Marketing. Zeitschrift für Forschung und Praxis (ZFP) 28 (4): 260-268. Read more
• 2005 Bitschi, N., Natter, M., Mild, A., Weber, A., Bach, H. 2005. Prognosemodelle für Altpapiersammelmengen mit Hilfe von Zeitreihenanalysen. Müll und Abfall, Vol. 10, 2005 Read more
• 2004 Cilek, P., Janko, W.H., Koch, S., Mild, A., Taudes, A. 2004. A Hedonic Wage-Based Methodology for Evaluating the Benefits of IT-Investments in Public Sector Organisations. Journal of Enterprise Information Management, 17(4):269-275 Read more
• 2004 Bach, H., Mild, A., Natter, M., Weber, A. 2004. Combining socio-demographic and logistic factors to explain the generation and collection of waste paper. Resources, Conservation and Recycling, 41, 1, 65-73 Read more
• 2004 Martin Natter, Andreas Mild, Alfred Taudes, Christian Geberth. 2004. Web-based knowledge management in product concept development: the DELI approach. Int. J. Electronic Business, Vol. 2, No. 5, 2004 Read more
• 2003 Mild, A., Reutterer, T. 2003. An improved collaborative filtering approach for predicting cross-category purchases based on binary market basket data. Journal of Retailing and Consumer Services, 10, 3, 123-133 Read more
• 2003 Natter, M., Mild, A. 2003. DELI: An interactive new product development tool for the analysis and evaluation of market research data. Journal of Targeting, Measurement and Analysis for Marketing, 12, 1, 43-52 (10) Read more
• 2003 Mild, A., Natter, M., Taudes, A. 2003. Der Wiener Strommarkt nach der Liberalisierung: Eine Analyse mit Hilfe eines simultanen Segmentierungs- und Mapping Ansatzes. Transfer: Werbeforschung und Praxis, 3/2003 Read more
• 2003 Buchta, C., Meyer, D., Mild, A., Pfister, A., Taudes, A. 2003. Technological Efficiency and Organizational Inertia: A Model of the Emergence of Disruption. Computational and Mathematical Organization Theory, 9, 2, 127-146 Read more
• 2003 Mild, A., Reutterer, T. 2003. Une approche de filtrage collaboratig mise au point pour prédire des achats intercatégories basée sur des paniers de données binaires. Recherche et Applications en Marketing, 18, 4 Read more
• 2002 Natter, M., Weber, A., Bach, H., Mild, A. . 2002. A multivariate regression model for waste glass prediction. Forum Ware International, 30 Read more
• 2002 Mild, Andreas, Natter, Martin. 2002. Collaborative filtering or regression models for internet recommendation systems?. Journal of Targeting, Measurement & Analysis for Marketing, 10, 4 Read more
• 2001 Natter, M., Mild, A., Feurstein, M., Dorffner, G., Taudes, A. 2001. The Effect of Incentive Schemes and Organizational Arrangements on the New Product Development Process. Management Science, 47, 8, 1029-1045 Read more
• 2000 Taudes, A., Feurstein, M., Mild, A. 2000. Options Analysis of Software Platform Decisions: A Case Study. MIS Quarterly, 24, 2, 227-243 Read more