Amita Sophonthiratana

Amita Sophonthiratana is an executive coach and communications professional specializing in branding, particularly in the apparel and consumer goods industries.

Amita graduated from the Executive Coaching Institute in 2013. Through the Executive Coaching Institute program Amita discovered that coaching is a gift and has committed herself to give that same gift to others who seek to better themselves with commitments. She recognizes the impact of coaching techniques to access untapped potential, and that there is much more to life once an individual's full potential is being unleashed.

She received her MBA from the McCombs School of Business in Austin, Texas in 1999. She received her BA with honors from the school of Communication Arts at Chulalongkorn University in Thailand where she studied Mass Communications.

Amita has extensive experience working within the Apparel and FMCG businesses prior to joining BP Castrol in 2013. She has worked with VF Corporation in New York and Atlanta for four years and in the Foods and Ice Cream brands at Unilever for eight years, of which she has led the brand building for Knorr and Wall’s locally and for Cornetto’s brand development regionally.