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How does your decision-making change when data & analytics are key strategic drivers? – Amit Joshi


IMD Executive Education
Digital Marketing and Strategy

Amit Joshi joins IMD as Professor of Digital Marketing and Strategy. He brings IMD extensive expertise in marketing management and strategy, advertising, digital media, data analytics and marketing accountability. He is Program Director of the open program Digital Analytics.

Previously an award-winning professor and researcher at the University of Central Florida in Orlando, Amit has interacted with a variety of corporate clients in several industries, including telecom, media, manufacturing, retailing, education and automobiles. He has also worked for Cadbury India Ltd., a company that is now a part of the Mondelez International group, India’s biggest confectionery manufacturer.

Amit’s research, which focuses on long-run marketing strategy, analytics and marketing effectiveness has been published in top journals, including Journal of Marketing, Marketing Science, Journal of Consumer Culture and Journal of the Academy of Marketing Science. His research has twice won the MSI / H. Paul Root Award, for the best paper in the Journal of Marketing (2010 and 2015), in addition to the Robert D. Buzzell Best Paper Award (2006) for the MSI publication with the most long-term impact. His dissertation won an honorable mention in the 2004 Alden G. Clayton Dissertation Proposal Competition.

His research has also been extensively covered in the popular press and media, including NPR, CNN, NBC, Fox News, Bloomberg, Investor Relations Magazine, Science Daily and the Orlando Sentinel. Amit earned his Bachelor’s Degree in Mechanical Engineering from the University of Pune, and then a Post Graduate Diploma in Management (P.G.D.M.) from the Indian Institute of Management, Calcutta, India. His Ph.D. is from the UCLA Anderson School of Management.


“A Meta-analysis of Electronic WOM Elasticity,” with Ya You and Gautham Vadakkepatt (2015), March 2015, Journal of Marketing Winner of the 2015 MSI/H. Paul Root Award.

“‘Adapting’ to Succeed? Leveraging the Brand Equity of Bestsellers to Succeed at the Box Office”, co-authored with Huifang Mao. 2012, Journal of the Academy of Marketing Science, 40, 4, 558-571.

“The Direct and Indirect Effects of Advertising Spending on Firm Value,” co-authored with Prof. Dominique Hanssens. January 2010. Journal of Marketing, January, 74, 20-33. Winner of the 2010 MSI/H. Paul Root Award.

“Movie Advertising and the Stock Market Valuation of Studios: A Case of “Great Expectations”?,” co-authored with Prof. Dominique Hanssens. March-April 2009, Marketing Science, 28, 2, 239-250.

“Advertising Spending and Market Capitalization,” co-authored with Prof. Dominique Hanssens. Marketing Science Institute, 2004, 04-110. Winner of the Robert D. Buzzell MSI Best Paper Award 2006.

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