Comprehensive course analysis
Who should attend
You are an executive or manager looking for a practical understanding of the fundamentals of business analytics and big data. You’re keen to use digital analytics as a catalyst for business innovation. This program is not for you if you’re a professional looking for training in data modelling, statistics and mathematics-based learnings.
About the course
- Learn how big data can give you and your company a strategic advantage
- Discover the various sources of data, both within and outside your organization
- Understand the different types of analytics and which is best suited to your needs
- Investigate the different levels of data analytics maturity and where your organization stands
Master digital analytics as a catalyst for business innovation
There is very little in an organization today that is untouched by data analytics, no matter what industry you are in.
Business Analytics for Leaders will give you a strategic, high-level understanding of big data and digital analytics plus practical tools you can use. You will also have a brief introduction to the application of Artificial Intelligence which you may apply to your own business context.
At the end of the program you'll know how to use business analytics as a strategic advantage. You will understand the different levels of data analytics maturity and where your organization stands.
Business Analytics for Leaders – your learning journey
This business analytics course is eight weeks long and delivered online. It’s long enough for you to apply what you learn in your work context so you can put digital analytics at the core of your business. Over the 8 weeks of courses, here's what you will learn:
Unit 1: What is big data? Learn how to navigate the program platform, understand the definition of big data in terms of the three Vs (variety, volume, velocity), and how companies can use these to create value for themselves and leverage opportunities and avoid threats.
Unit 2: How are data categorized? Understand the way data are categorized in terms of their format (structured/unstructured) and source (internal/external) and identify possible sources of useful data for your organization.
Unit 3: What are analytics & why are they useful? Comprehend the three types of analytics (descriptive, predictive, prescriptive), describe an area of implementation for your organization and explore the way in which analytics would change decision-making and make you more competitive.
Unit 4: AI & ML Advance your awareness of Artificial Intelligence (AI) and Machine Learning (ML) and discover the three ways in which AI and ML are being applied to organizations. Examine how these technologies may influence your business and role in the future.
Unit 5: How is your firm using DA? Reflect on the level of Data Analytics (DA) maturity for your firm and devise a plan to develop further opportunities for your business by enhancing the use of DA. Learn how you can drive business value from DA.
Unit 6: What is your DA strategy? Discover the different generic strategies (offensive/defensive) when deploying DA, pinpoint where your business falls on the Data-Strategy spectrum and identify the strategy that your business requires to improve performance and deliver better value.
Unit 7: How DA ready is your firm? Acquire tools to assess how DA ready your firm is and identify the four drivers (data, tools, people and strategy) that can help you develop or increase your DA capability. Compare your DA capability with that of other firms.
Unit 8: Big picture Focus on how to apply the concepts and knowledge introduced on Data Analytics holistically and develop a link between DA capabilities and AI. Develop a DA roadmap for your organization.
Amit Joshi joins IMD as Professor of Digital Marketing and Strategy. He brings IMD extensive expertise in marketing management and strategy, advertising, digital media, data analytics and marketing accountability. He is Program Director of the open program Digital Analytics. Previously an award...
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Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.