IMD Executive Education

Available dates

Apr 23—Jun 17, 2020
Online
CHF 2950 ≈USD 3112
Jun 30—Aug 24, 2020
Online
CHF 2950 ≈USD 3112

Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with IMD Executive Education.

Full disclaimer.

About the course

How can big data give you a strategic advantage?

Every business seeks to create value, leverage opportunities, and avoid threats—but only the most nimble and profitable organizations know how to harness the data at their fingertips to unlock these insights and stay ahead of the competition.

Business Analytics for Leaders (BAL) from IMD is the latest online learning program to help you develop a strategic, high-level understanding of big data and digital analytics and their practical applications. During this eight-week, multi-modular program, you’ll combine individual assignments, virtual group work, case studies, personalized feedback from your program coach, and more to learn how to put digital analytics at the core of your business.

Program Topics

IMD’s Business Analytics for Leaders (BAL) program is eight weeks long and delivered online. Throughout the program, you’re encouraged to apply what you learn in your work context so you can start putting digital analytics at the core of your business right away.

  • What is Big Data & How are Data Categorized?
  • What Are Analytics and Why Are They Useful?
  • Data Analytic Models to Design New Products and Predict Consumer Choice
  • Artificial Intelligence and Machine Learning
  • How is your firm using Data Analytics?
  • What is your Data Analytics strategy?
  • How Data Analytics ready is your firm?
  • Big picture

Who should attend

Business Analytics for Leaders is designed for executives and managers who are looking for a practical understanding of the fundamentals of digital analytics and big data. They are keen to use digital analytics as a catalyst for business innovation.

Trust the experts

Amit Joshi

Amit Joshi joins IMD as Professor of Digital Marketing and Strategy. He brings IMD extensive expertise in marketing management and strategy, advertising, digital media, data analytics and marketing accountability. He is Program Director of the open program Digital Analytics. Previously an award...

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Course reviews

IMD Online Programs: Participant feedback

IMD - Online Business Courses with Personal Coaching

Downloadable materials

Available dates

Apr 23—Jun 17, 2020
Online
CHF 2950 ≈USD 3112
Jun 30—Aug 24, 2020
Online
CHF 2950 ≈USD 3112

Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with IMD Executive Education.

Full disclaimer.

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