Who should attend
Business Analytics for Leaders is designed for executives and managers who are looking for a practical understanding of the fundamentals of digital analytics and big data. They are keen to use digital analytics as a catalyst for business innovation.
About the course
- Learn how big data can give you and your company a strategic advantage
- Discover the various sources of data, both within and outside your organization
- Understand the different types of analytics and which is best suited to your needs
- Investigate the different levels of data analytics maturity and where your organization stands
Master digital analytics as a catalyst for business innovation
There is very little in an organization today that is untouched by data analytics, no matter what industry you are in.
Business Analytics for Leaders will give you a strategic, high-level understanding of big data and digital analytics plus practical tools you can use. You will also have a brief introduction to the application of Artificial Intelligence which you may apply to your own business context.
At the end of the program you'll know how to use business analytics as a strategic advantage. You will understand the different levels of data analytics maturity and where your organization stands.
Amit Joshi joins IMD as Professor of Digital Marketing and Strategy. He brings IMD extensive expertise in marketing management and strategy, advertising, digital media, data analytics and marketing accountability. He is Program Director of the open program Digital Analytics. Previously an award...
Videos and materials
Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.