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The Chartered Institute of Marketing

Biography

The Chartered Institute of Marketing

Abigail Dixon has over 17 years’ experience in brand management, strategic planning, product management, step change projects delivery, as well as training and capability. She has worked on many Household brands across markets and sectors both clients side and consultancy capacity which include Pepsi, Burger king, Hartley’s, Angel Delight, GSK, British Council, Bosch, Britvic, to name a few.

Abigail has trained both in house delivering bespoke courses and delivered the CIM professional diploma via Oxford College of marketing across all modules including Mastering Metrics, Strategic Marketing and Marketing Communications.

As Director, of her own Cross Sector Strategic Marketing Consultancy, Labyrinth, Abigail strives to guide branded and blue chip businesses through the marketing maze. Labyrinth provides hands on problem solving, long term strategic planning, brand development, step change project management and most importantly capability programmes, to ensure that the team are empowered to delivered the strategic work and or embed projects outputs.

“I am particularly passionate about developing a true point of difference within brands, driving consumer change, delivering strong ROI and elevating marketing within an organisation”.

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