Machiel is the commercial manager for Maasdam Groep BV, and a partner in the Centre for Commercial Innovation consultancy. The Maasdam commercial approach is innovative. Sales, marketing, communication and innovation are merged into one department of commerce. This in order to be able to align commercial energy. Trend and data analysis, new forms of lead generation, digital sales, consultative selling and an extreme focus on value creation for customers, play a role. Machiel is excellent in combining his strategic thinking with hands-on execution.
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