The Emerging COO: Driving Innovation and Operational Excellence

Stanford Graduate School of Business

Stanford Graduate School of Business


Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Business Communication

Today communication skills are more important than they ever have been. In order to get success in contemporary and such a complex, global, technologi...

Read more about Digital Transformation

Digital transformation is the process of adopting and utilizing state-of-the-art technologies in order to boost business activity, improve safety, and...

Read more about Entrepreneurship

Entrepreneurship courses will introduce you in detail to the phenomenon of entrepreneurship, help you develop existing entrepreneurial skills, acquire...

Read more about Leadership

Leadership is a form of social influence that doesn't always depend on your position in the company. However, it is true that if you want to foster a ...


Comprehensive course analysis

Unbiased reviews from past participants
Global companies alumni of this course worked for
Positions of participants who took this course
Countries where most past participants are from
Individual needs analysis

Who should attend

  • Emerging and experienced COOs who are motivated to lead and ignite change in their organizations — from any industry and country
  • Senior-level operations leaders and aspiring COOs from any size or stage company — startups, high-growth, and established

About the course

Drive and sustain innovation and operational excellence. Strengthen collaboration with C-suite leaders to translate strategies into actionable plans.

Agile. Creative. Innovative. And yes, strategic, too. The demands on today’s chief operating officers have expanded far beyond optimizing resources and efficiencies. Successful COOs must also encourage and implement change in their organizations and create a culture that accelerates rather than hinders innovation. The Emerging COO: Driving Innovation and Operational Excellence will give you the strategies and leadership skills to innovate, collaborate, and execute.

Designed for emerging and experienced COOs, this hands-on program blends immersive online learning with six experiential days on the Stanford University campus, in the heart of Silicon Valley. When you return to the office, you will put learning into action working on a specific business challenge for your organization. Over the course of the three-month program, you’ll learn from Stanford GSB faculty with expertise in everything from agile manufacturing and supply chain to design thinking, lean startup, and storytelling. It’s a unique opportunity to develop, deepen, and apply your learning.

Key Benefits

Learn to achieve operational excellence, instill and inspire innovation, and foster collaboration across your organization.

  • Develop strategic thinking and frameworks to achieve operational excellence.
  • Learn design thinking methodology and mindsets to lead operational innovation.
  • Explore how to integrate effective new operational routines into your organization’s culture.
  • Enhance communication and leadership skills to get buy-in at the C-suite level and across the organization.
  • Network with peers from diverse industries and functional areas to gain new insights that can be applied to your organization.


Gain a fundamental understanding of how to drive operational innovation and implement operational excellence across your organization.

Transforming operations into an engine for growth and innovation requires a combination of strategic and creative thinking. The Emerging COO: Driving Operational Excellence and Innovation focuses on both, providing a comprehensive learning and doing experience.

Strategy and finance. Value chain innovation and agile manufacturing. Design thinking and lean startup. From the incremental to the disruptive, the rigorous, experiential curriculum is delivered in three distinct yet connected modules over the course of three months to provide both depth and breadth.

Program Highlights

Below is just a sample of the sessions you’ll experience as part of the program.

Strategic Leadership

Why are some companies more competitive than others? To be successful, a manager must be able to diagnose the reasons behind successes and failures, and to be able to effectively improve performance in the future. You will be introduced to key strategic concepts used to understand firm performance. You will learn how to explain why some firms perform better than others, describe and explain the logic of an organization’s strategy, and apply the strategy identification framework. We will also discuss the process of forming a strategy, how to identify when a strategy needs to be updated, and how to incorporate A/B testing and consumer feedback into the strategy formation process.

Finance and the Creation of Value

Even the best and most innovative ideas will go nowhere unless we can convince others to commit the necessary resources. Doing so almost always requires that we make a compelling case that the value of the opportunity far outweighs the upfront costs. You will gain experience building a financial model to assess a proposed new product launch. We will consider key financial metrics that are often applied and learn which ones are reliable (and which are not). We will also look at how we can use the financial model to guide our attention as project managers in order to maximize the impact of our efforts.

Value Chain Innovation

Most of us think of innovations as new product features, new functionalities, or new offerings that customers value. But for any product to be successful, we must think of the value chain in which the product is created or manufactured. Although we use the term “product,” it applies to service as well, as often times there is a whole value chain that supports the provision of a service. What are some of the value chain innovations that could help make your innovative product successful? Can we expand the source of innovation ideas to include value chain partners and leverage all their innovation powers? How can we garner the support of external and internal partners to increase the success rate of new innovation initiatives?

Culture and Operations: From Operational Routine to Norm

COOs typically design and implement operational routines in their organizations, which require supervision and some sort of monitoring mechanism to evaluate effectiveness. Both supervision and monitoring make sense when new routines are being introduced and fine-tuned, but they are also costly. Accordingly, the challenge for a COO is twofold:

  • How to evaluate accurately the effectiveness of a new routine and
  • How to make the essentials of an effective routine part of an organization’s culture, thereby reducing oversight costs.

The first challenge can be addressed with a true experimental design. The second challenge can be addressed by using well-known principles of cultural management. We will review and discuss a set of cases where new routines were introduced and we will track their progress and observe the outcomes. Through this process, we will generate practical lessons for COOs about how to evaluate routines and how to make them part of their organization’s culture.


Jesper Sørensen

Research Statement Jesper B. Sørensen specializes in the dynamics of organizational and strategic change, and their implications for individuals and their careers. His research on firm outcomes has focused on the impact of organizational structure and culture on organizational learning, performan...

William Barnett

Research Statement William Barnett studies competition among organizations and how organizations and industries evolve globally. He is conducting a large-scale project that seeks to explain why and how some firms grow rapidly in globalizing markets. His prior research includes studies of how stra...

Glenn Carroll

Research Statement Glenn Carroll’s research addresses questions about organizations, strategic management, and industrial evolution. His most recent project studies socially constructed authenticity – how consumers and others value authenticity, how consumers search for authenticity in products a...

Hau Lee

Hau L. Lee is the Thoma Professor of Operations, Information and Technology at the Stanford Graduate School of Business. His areas of specialization include global value chain innovations, supply chain management, global logistics, inventory modeling, and environmental and social responsibility. ...

Stefanos Zenios

Stefanos Zenios is the Investment Group of Santa Barbara Professor of Entrepreneurship and Professor of Operations, Information, and Technology. He is also the faculty codirector of Stanford GSB’s Center for Entrepreneurial Studies. An innovative teacher and researcher, Zenios is the main archite...

Peter DeMarzo

Research Statement Professor Peter DeMarzo’s research is in the area of corporate finance, asset securitization, and contracting, as well as market structure and regulation. Recent work has examined the optimal design of securities, compensation mechanisms, regulation of insider trading and broke...

Mohsen Bayati

Research Statement Mohsen Bayati studies probabilistic and statistical models for decision making with large-scale and complex data, and applies them to healthcare problems. He also studies graphical models and message-passing algorithms. For more details see personal website. Bio Mohsen received...

Anne Raimondi

Academic Degrees MBA, Stanford GSB, 1998 BA, Economics & Sociology, Stanford University, 1993 Academic Appointments Lecturer, Stanford GSB, 2016-present Professional Experience SVP Operations, Zendesk VP of People Operations, Zendesk CRO, TaskRabbit Co-Founder & CEO, One Jackson Boar...

Gabriel Weintraub

Research Statement Gabriel Weintraub's research is in the areas of operations, management science, industrial organization, computational economics, and market design. Most recently, he has become particularly interested in studying the operations, optimization, and economics of digital marketpla...

Videos and materials

The Emerging COO: Driving Innovation and Operational Excellence at Stanford Graduate School of Business

From  $12,200

Something went wrong. We're trying to fix this error.

Thank you for your inquiry

Someone from the Coursalytics team will be in touch with you soon.


Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Business Communication

During the courses, you will explore various communication strategies developed by experts in psychology, experienced enterprises, and professors of leading universities. Throughout the Business Communication courses, you also will be faced with an o...

Read more about Digital Transformation

When it comes to imposing digital frameworks and technologies, whether you’re trying to optimize particular units or the entire organization, you need to minimize the collateral damage in order to have a greater effect. However, it's not always that ...

Read more about Entrepreneurship

During the Entrepreneurship courses, you will meet a number of experienced businessmen who will share their experience and strategies for building successful and profitable companies. You will also gain practical skills in drawing up a business plan,...

Read more about Leadership

One evident benefit of joining a leadership course is gaining the knowledge essential for motivating people for high performance. After completing a leadership course, you will be capable of assessing your trustworthiness as perceived by your colleag...

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.