Strategic Storytelling

The University of Adelaide

What are the topics?

The University of Adelaide

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Read more about Business Communication

Today communication skills are more important than they ever have been. In order to get success in contemporary and such a complex, global, technologi...

Who should attend

This workshop is ideal for current and emerging leaders, change managers, salespeople, entrepreneurs and professionals who need to be able to persuade and move people to action.

About the course

Establish credibility, explain the complex, trigger emotional connections and move people to action through strategically used stories.

  • Clarify your objective(s) and select the right stories to match.
  • Better understand your audience: their needs and motivation.
  • Tailor your storytelling message to achieve outcomes.
  • Use stories to increase your credibility and connection.
  • Bring facts and figures to life.
  • Develop and practice storytelling techniques.

What is covered in the course?

  • Increasing engagement with stories - why ‘telling is not selling (or connecting)’.
  • How stories engage us emotionally and bring facts and figures to life.
  • What makes a good corporate story and where to find them.
  • Weaving in your own personal stories to increase your credibility.
  • How to modify stories to time and context: The Grab, The Pitch, The Presentation.
  • Storytelling models and how to apply them.

How will I benefit?

Filled with practical and insightful models, tools and techniques, this intensive workshop will enable you to harness the art and power of storytelling at work.

How will my organisation benefit?

You will unlock powerful stories that will help to connect people to ideas, projects, and change.

Your organisation will gain an individual who can better represent their business and reinforce its key points of difference.

Experts

Sharon Ferrier

Sharon has a knack for making the complex simple. She believes that ‘passionate people persuade’ and that to make your message stick, you need to balance information with delivery style. Sharon’s background is in sales and marketing and along the way has studied business administration, marketing...

Strategic Storytelling at The University of Adelaide

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Business Communication

During the courses, you will explore various communication strategies developed by experts in psychology, experienced enterprises, and professors of leading universities. Throughout the Business Communication courses, you also will be faced with an o...

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.