Available dates

Nov 25—26, 2019
2 days
New York, New York, United States
USD 2645
USD 1322 per day
Dec 5—6, 2019
2 days
Arlington, Washington, United States
USD 2645
USD 1322 per day
Dec 9—10, 2019
2 days
Seattle, Washington, United States
USD 2645
USD 1322 per day
+12 more options


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About the course

Develop the best strategic planning to support your company’s goals.

This course is designed to combine proven-by-practice methods with new insights and ideas from a wide range of current strategic thinking. Gain a wider perspective of management practice through breakout sessions, exercises, and case applications. Bring your strategic dilemmas to this program and get direction on analytical and organizational approaches.

How You Will Benefit

  • Identify strategic planning issues in order to develop a unique competitive advantage
  • Learn key analytical and conceptual approaches to expand your understanding of the marketplace
  • Align your organization with your strategic planning goals by integrating strategy, objectives, metrics, and performance
  • Identify evolving strategic patterns and generate ideas on how they can be applied to your organization
  • Incorporate customer needs into your strategic planning
  • Use a case study to examine the strategic planning process
  • Recognize how the actions of customers, competitors, and your own company determine the outcomes in your markets
  • Determine the best approach to effectively implement your strategic planning

What You Will Cover

Strategic Planning Principle

  • Determining a frame of reference for strategic planning concepts
  • Schools of thought in strategic planning
  • The evolution of strategy

An Overview of the Strategic Planning Process

  • Basic elements of strategic planning
  • Developing and managing the strategy formation process

Understanding Your Organization’s Mission

  • Your organization’s core values
  • Creating an inspiring mission statement for your own organization

Assessing the External Environment

  • Identifying macro and micro factors
  • Responding to changes in the environment
  • The I/P (Importance/Performance) matrix as a competitive tool

Understanding Your Internal Environment

  • How to become a high-performing organization
  • Financial elements of developing strategy

Formulating Your Strategic Planning

  • Data synthesis
  • SWOT analysis

Competitive Strategic Planning

  • Defining your competitive advantage
  • The product/industry/life-cycle curve
  • Understanding mega patterns

Ensuring Strategic Alignment

  • Creating organizational accountability
  • How to translate the grand design into well-executed strategic planning

Strategic Planning Execution

  • Key building blocks
  • Learning the three core processes
  • Understanding resource allocation and strategy formation

A Strategic Planning Process

  • Determining the best processes for your business

Special Feature

AMA Blended Learning combines instructor-led training with online pre- and post-seminar assessments, tune-up courses, and other resources to maximize your training goals. Through a blend of proven instructor-led seminars and powerful online technology, AMA Blended Learning provides a compelling and more comprehensive experience for the learner—producing a greater return-on-investment for the employer and the seminar participant.


Learning Objectives

  • Describe the Strategic Planning Process
  • Use Strategic Planning Tools and Techniques to Gather and Analyze Pertinent Data
  • Begin Building a Strategic Action Plan for Your Area of Responsibility

Strategic Planning Overview

  • State Key Definitions of Strategic Planning Terms
  • Identify the Questions That Strategic Planning Must Address
  • Identify the Analyses Typically Incorporated in Strategic Planning
  • Describe How These Questions and Analyses Can Be Organized into a Structured Strategic Planning Process
  • Describe How Your Planning Relates to Planning at Other Levels of the Organization

The Strategic Pillars

  • Differentiate Between Mission and Vision
  • Examine Core Values and Their Role in Strategic Planning
  • Articulate the Unique Value for Your Unit
  • Describe the Value of Purpose in Ensuring a High-Performance Organization That Achieves Results
  • Develop Mission and Vision Statements for Your Unit

Assessing the External Environment

  • Distinguish Between Macro and Market Environments
  • Identify the Macro and Market Trends That Are Shaping the Landscape
  • Describe How These Trends Will Affect Your Organization and Your Customers, and What That Means for Your Specific Unit’s Strategy

Assessing the Internal Environment

  • Explain the Components of an Internal Assessment
  • Understand the Concept of Core Competencies
  • Appreciate the Importance of Culture in an Internal Assessment
  • Apply an Internal Assessment Diagnostic to Your Organization

Making Strategic Decisions

  • Identify the Role of Data Synthesis, Insight, and Creativity in Strategic Planning
  • Describe How to Conduct a SWOT Analysis for Your Unit
  • Understand How to Use a SWOT Analysis to Choose Your Strategic Imperatives
  • Identify Your Organization’s Integrated Components
  • Determine Your Strategic Imperatives and Performance Measures

Building Your Strategic Action Plan

  • Identify Key Elements of a Good Strategic Action Plan
  • Begin Developing Your Own Strategic Action Plan
  • Identify Key Elements of an Executive Summary

Communicating and Executing Your Strategic Action Plan

  • Understand There Will Be Gaps in Executing the Strategy and a Process for Moving Forward
  • Recognize How a Leader Builds Commitment Through Multiple Avenues of Communication Throughout the Execution Process
  • Identify Ways to Align the Organization Toward a Single Purpose
  • Establish Individual and Team Performance Goals Linked to the Strategic Action Plan
  • Ensure Rewards and Recognition Are Linked to Strategic Progress

Who should attend

Executives, division leaders, and other senior managers involved in the formation and implementation of strategic planning.

Course reviews

Strategic Planning - Seminar #2526

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