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About the course
Gain insight into why organizations should use social media and discover how to effectively implement social strategies. Learn to integrate, execute, and evaluate social media tools as integral components of your organization’s overall marketing communications plan.
- Social media applications for achieving organizational goals
- Implementing appropriate social media tactics
- Creating social content
- Measuring results for future social media implementation
What to Expect
This is an interactive workshop, which may include lectures, group exercises, role-play and discussion. Come prepared to share your experiences, opinions and perspectives with the class. There are no exams, quizzes or homework!