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Western Ontario University

Social Media Strategy

Apr 6—7, 2020
2 days
London, Ontario, Canada
CAD 465 ≈USD 349
CAD 232 per day

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Gain insight into why organizations should use social media and discover how to effectively implement social strategies. Learn to integrate, execute, and evaluate social media tools as integral components of your organization’s overall marketing communications plan.


  • Social media applications for achieving organizational goals
  • Implementing appropriate social media tactics
  • Creating social content
  • Measuring results for future social media implementation

What to Expect

This is an interactive workshop, which may include lectures, group exercises, role-play and discussion. Come prepared to share your experiences, opinions and perspectives with the class. There are no exams, quizzes or homework!


Detailed Description
Detailed Description
Asper School of Business

Essentials of Social Media Marketing Strategy

Next dates

Jan 28, 2020
Winnipeg, Manitoba, Canada
CAD 600 ≈USD 450
CAD 600 per day


Social media can be a valuable tool for marketing and engagement in your organization. With social platforms taking increasingly important roles in today’s digital landscape, organizations can leverage opportunities to provide their stakeholders with relevant and timely information that creates brand awareness and community engagement.

Why This Program?

You'll learn not only the best tools to execute your social media strategy, but how to implement an effective social media strategy that integrates with your organization's overall marketing strategy. You'll identify the nuances of marketing in a digitally savvy world, challenges that social media presents and practices to manage them effectively.

Through this program, you will:

  • Understand the essentials of social media marketing and how social media and content marketing work together to create a successful digital marketing strategy
  • Identify your organizations readiness for implementing social media
  • Discover how to create a social media marketing strategy that will be a powerful part of your organization’s overall marketing strategy
  • Identify measurement strategies to track and measure your social media efforts in a valuable way
  • Identify your relevant social media platforms and when to employ them

Who should attend

This course is designed for social media professional and entrepreneurs with a basic understanding of existing social media platforms who want to understand how to make their social media efforts more meaningful with measurable ROI and that will contribute to the organization’s overall marketing strategy.