Who should attend
Students from all educational backgrounds welcome.
About the course
Participants will learn the role and purpose of marketing with a special emphasis on how marketing affects supply management. The differences between marketing and sales, marketing products and services, as well as B2B and B2C marketing will be addressed. Market research, understanding your competition, market segmentation and market selection are key topics covered. Among the other subjects discussed is the marketing mix: the “4 Ps” of product, pricing, place and promotion. Strategies for market leaders and market followers will also be outlined.
Franco (Frank) has made presentations to industry stakeholders in Canada, United States and Europe, covering topics such as stakeholder relations, municipal fundamentals and finance for non-financial managers. Prior to his plus 20 years as an educator, his professional experience included auditi...
Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.