SMT Marketing

Alberta School of Business

How long?

  • 2 days
  • online

What are the topics?

Alberta School of Business

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Read more about Marketing

Marketing courses will plunge you into the vast field of marketing. In these courses, you will learn a variety of topics that cover each stage of runn...

Who should attend

Students from all educational backgrounds welcome.

About the course

Participants will learn the role and purpose of marketing with a special emphasis on how marketing affects supply management. The differences between marketing and sales, marketing products and services, as well as B2B and B2C marketing will be addressed. Market research, understanding your competition, market segmentation and market selection are key topics covered. Among the other subjects discussed is the marketing mix: the  “4 Ps” of product, pricing, place and promotion. Strategies for market leaders and market followers will also be outlined.

Experts

Frank Saccucci

Franco (Frank) has made presentations to industry stakeholders in Canada, United States and Europe, covering topics such as stakeholder relations, municipal fundamentals and finance for non-financial managers. Prior to his plus 20 years as an educator, his professional experience included auditi...

SMT Marketing at Alberta School of Business

From  CAD 645$525

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Thank you for your application

We will contact the provider to ensure that seats are available and, if there is an admissions process, that you satisfy any requirements or prerequisites.

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Marketing

During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.