UNSW Business School

Shaping Strategy to Create Value

Available dates

Mar 4—6, 2020
3 days
Sydney, Australia
AUD 5445 ≈USD 3710
AUD 1815 per day
Aug 19—21, 2020
3 days
Sydney, Australia
AUD 5445 ≈USD 3710
AUD 1815 per day


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About the course

Shape the future, lead the change and build competitive advantage.

Designed for leaders who are ready to shape the play, rather than merely responding to it, this course challenges traditional top-down approaches to strategy. Working on a live strategic challenge, you will experience a ground-breaking strategic reasoning simulation and develop fresh perspectives on strategy execution, decision-making, innovation, customer value proposition and the challenge of business model reinvention.

What you’ll learn

Working with an experienced faculty team led by renowned international strategy expert, Professor Doug Stace, you will learn new approaches, gain fresh perspectives and redefine how you think about strategy, to more effectively:

  • Execute and lead the strategic direction of your organisation and business area
  • Understand that ‘what got us here, will often not get us there’ in a rapidly changing environment
  • Develop strategy and innovation as vitally linked activities
  • Challenge mental models which impede important strategic shifts
  • Examine the potential of strategic ‘game-changers’ to create value
  • Assess risk, and to ask the right questions in making risk/reward assessments
  • Assess the importance of Business Model renewal in a changing environment, particularly the impacts of technology in shaping value
  • Utilise valuable conceptual frameworks, tools and techniques in developing and shaping strategy
  • Engage in purposeful implementation of key directions and strategies
  • Lead and manage Strategic Change – involving a unique diagnosis and mapping of the process of strategic change in your organisation, and business unit

How you’ll learn

This is a highly interactive course, facilitated by faculty with combined academic and practical depth. The course will be liberally illustrated with insights and cases from both local and international companies and organisations.

You will take part in a range of experiential learning applications, using tools and techniques designed to challenge and clarify potential strategic choices, and to shape better value for both external and internal stakeholders.


Tools, frameworks and techniques in developing and shaping strategy

  • Strategic Breakpoints Analysis
  • Pushing the Boundaries in Shaping a Strategic Roadmap
  • The Innovation Cycle
  • Customer Value Proposition
  • Business Model Canvas
  • Lean-Start-up
  • Risk/Reward Matrix

Managing Strategic Change

  • Diagnosis and mapping of the change process
  • Going live: executing strategy
  • Leading the change back in your organisation

Decision Making

  • Optimising strategic choices
  • Enhancing judgement capability amid complexity and ambiguity
  • Make effective risk/reward assessments

Business Model Renewal

  • Assess the importance of Business Model renewal in a rapidly changing environment
  • The impacts of technology advances in value creation

Trust the experts

Jeffrey Tobias

An accomplished strategist, with years of commercial and business experience, Jeffrey works with organisations to improve customer experience and increase revenue growth by transforming the way they do business. He is a thought leader on innovation and collaboration, and his work is being applie...


Doug Stace

A leading strategist, management author and facilitator of strategic change, Doug is a Professorial Fellow Visiting Professor at UNSW Business School, and Visiting Professor at Cass Business School, London. As a former executive he brings a refreshing blend of practical experience linked to inte...


Shanie Atkinson

Shanie specialises in business growth and value creation. She has extensive experience in developing companies and businesses including evaluation of performance and prospects, strategic and financial analysis, asset management, innovation and entrepreneurship, and all phases of the acquisition, ...


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