Search Engine Optimization (SEO) Seminar

DePaul University

How long?

  • 2 days
  • online

DePaul University

Disclaimer

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Who should attend

This seminar is designed for anyone looking to understand the complex world of SEO and the methodologies and tactics used to ensure your content/information is properly indexed and found within the search engines. If you work in e-commerce, marketing, and/or content creation, this seminar will enhance your skill set. Online business owners, small business owners or non-profits looking to gain visibility on the World Wide Web will also benefit from this seminar's content.

About the course

In this seminar, you will gain an overall understanding of the search engine landscape and Search Engine Optimization (SEO) as well as how search engines work and the difference between mobile, desktop and voice search. In addition, you will learn the fundamentals of SEO including keyword research, content creation and the importance of linking. You will acquire the core foundations for best practices of technical SEO such as crawlability, page speed and schema markup. This seminar will also provide insight into tracking and reporting on your SEO efforts.

Programs Associated with this Course

  • Workshop in Search Engine Optimization
  • Certificate in Integrated Marketing Communications
  • Certificate in Integrated Marketing Communications
  • Certificate in Digital Marketing Strategy Certificate Program

Topics

Search Engines

  • What is a Search Engine
    • Algorithms
    • How they work
      • Mobile vs. Desktop
  • Understanding the Search Engine Results Page (SERPs)
    • Advertising vs. Organic Listings
  • Voice Search
  • Local Search

SEO (Search Engine Optimization)

  • What is SEO
  • Why is SEO important

Keys to Solid SEO Foundation

  • On Page
    • Keywords
      • Keyword Types
      • Keyword Research/Analysis
      • Content Creation
      • Linking
  • Technical SEO
    • Technical Constraints
      • Crawlability
      • Scheme Markup
  • Pages Performance
  • Technical Audits
    • Identifying easy to resolve issues

Reporting

  • Metrics
  • Analysis

SEO Tools

  • Google Search Console
    • How to setup and utilize
  • Google Analytics
  • Enterprise SEO Platforms vs. Point Solutions

Videos and materials

Search Engine Optimization (SEO) Seminar at DePaul University

From  $425

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Business Analytics

What will you learn from Business Analytics courses? First of all, you will learn about the profession of a business analyst, his duties, and what such a specialist does. You will get various soft skills, such as organizing teamwork, for example, acc...

Read more about Information Technology

A large part of the courses provides basic information so the students are not required to have any IT qualifications before enrolling. Most of the IT learning programs are also broken down into specific areas of interest, such as systems analysis, a...

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During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

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