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DePaul University

Professional Business Writing Certificate Program

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Description

Professional Business Writing is centered on the idea that every piece of effective business writing, whether it's an email, memo, formal letter, marketing piece or web page, should cause the reader to take action. This Professional Business Writing course is designed to help you think about communication in a new and more effective way, and to learn how to make your writing an expression of that new way of thinking. Although this course addresses the use of proper grammar and vocabulary, it is designed to teach you a more effective way of thinking about and using business writing and is not a course in basic writing skills.

Benefits

Effective business writing can set you apart from other employees, get you noticed by your superiors, and improve your chances of advancement.

You’ll gain these skills:

  • Knowledge of a repeatable plan for writing any business document quickly and efficiently
  • The ability to use the correct structure of effective business writing, including how to define the writing challenge, audience, desired outcome, communication style and format
  • The ability to motivate readers to take action by using the proper message structure, establishing credibility, and clearly and concisely defining benefits to the reader

Who should attend

This program is designed for professionals in any career field or industry wishing to polish their writing skills. Whether writing a formal presentation, composing press releases or marketing materials, or drafting memos, this class can provide the skills you need. Many business professionals, even those who can create good writing, often find writing to be difficult, time-consuming, and intimidating, and their writing doesn’t always produce the results they want. If you would like to have a repeatable recipe for good writing that applies to any content or format, that speeds up composition time, helps you make your writing clearer, more succinct and easier to read, and that gets people to respond to you within the time frame you set, then this course is for you.

Experts

Art Fox has been writing for business for over 25 years. He’s written everything from training programs for General Motors to video scripts on customer relations for United Airlines to marketing plans for Purina. He’s written motivational speeches for CEO’s and hundreds of scripts for live trades...

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