Online Masterclass: Romi (Return on Marketing Investment)

GIBS Business School

GIBS Business School


Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Business Analytics

Business Analytics courses will introduce you to a popular and diverse profession. A business analyst is a specialist in many IT fields as well as in ...

Read more about Information Technology

Information technology is at the heart of any process connected to utilizing computers and communication systems. It is a quite broad term that is use...

Read more about Leadership

Leadership is a form of social influence that doesn't always depend on your position in the company. However, it is true that if you want to foster a ...

Read more about Marketing

Marketing courses will plunge you into the vast field of marketing. In these courses, you will learn a variety of topics that cover each stage of runn...

Who should attend

Top management – VP, Directors, Division Heads, Senior Managers and other senior executives from:

  • Marketing and Sales
  • Brand Management/Communication
  • Strategic Marketing
  • Direct Marketing
  • Interactive Marketing
  • Product Management
  • Channel Management
  • Event Marketing
  • Advertising
  • Brand Communications
  • Database Marketing
  • Crisis Communications/Crisis Management
  • Market Research department

About the course

​Return on Marketing Investment (ROMI), is about justifying and innovating better campaigns to optimise your marketing "spend" or rather marketing "investment". This programme focuses on understanding marketing metrics. An online masterclass to complete at your own time and pace. On completion delegates receive a certificate of attendance and a digital credential to use on your LinkedIn profile.

A key part of our process of success at creating performance-driven marketing organisations is getting agreement between Marketing and the rest of the leadership team on how marketing performance should be measured. This is a critical step in ensuring you are focused on the right data and analytics. Organisations today are dealing with increasing market pressure and competition, and an exploding amount of data. The ability to transform data into actionable business insights that can be used for improving both marketing effectiveness and efficiency is a central challenge and a critical capability for marketers.

ROMI is about measuring any marketing or sales initiative, and an attempt to measure the aggregated effectiveness and efficiency of the marketing organisation to achieve corporate objectives.

The key concepts and ideas covered:

Marketing Metrics: Two case studies.

Why we measure: Costing out alternative marketing spends (i.e. increase return or decrease investment) case study.

What we measure:

  • Customer Asset: Satisfaction, Loyalty, Behaviour (recency, frequency, monetary amount, Customer Lifetime Value (CLV), Discounted Cash Flows).

How we measure actual and expected outcomes:

  • Intermediate outcomes (purchase intent); and
  • Final Outcomes (Sales, GP%, profit, ROI).

The ROMI debate: Art and Science (use to "Guide, don't Prescribe").

Mastering advertising, promotions, events, and market communication techniques to ensure ROI for your company.

How you will benefit

Marketers need to understand the financial impact of their marketing, sales and go-to-market channel plans (distribution). Whether you're in a down or upswing economy, ROMI is your ticket to been taken seriously in the boardroom. Take a new look at your integrated marketing communication (IMC) techniques and calculate through research, just how effective your campaign is -- before, during and after.

It should change the way your company thinks about marketing and the way your marketing team operates. It will certainly improve your assertiveness when dealing with the C-Suite.

Videos and materials

Online Masterclass: Romi (Return on Marketing Investment) at GIBS Business School

From  ZAR 3 700$257

Something went wrong. We're trying to fix this error.

Thank you for your application

We will contact the provider to ensure that seats are available and, if there is an admissions process, that you satisfy any requirements or prerequisites.

We may ask you for additional information.

To finalize your enrollment we will be in touch shortly.


Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Business Analytics

What will you learn from Business Analytics courses? First of all, you will learn about the profession of a business analyst, his duties, and what such a specialist does. You will get various soft skills, such as organizing teamwork, for example, acc...

Read more about Information Technology

A large part of the courses provides basic information so the students are not required to have any IT qualifications before enrolling. Most of the IT learning programs are also broken down into specific areas of interest, such as systems analysis, a...

Read more about Leadership

One evident benefit of joining a leadership course is gaining the knowledge essential for motivating people for high performance. After completing a leadership course, you will be capable of assessing your trustworthiness as perceived by your colleag...

Read more about Marketing

During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.