NICF- Social Media Marketing

Social media’s continual popularity and rise has made it arguably, more influential than traditional media. The role of offline traditional media such as newspapers, TV, radio, SMS broadcast and business networking is being rapidly replaced by online social media equivalents such as Blogs, YouTube, Podcasts, Twitter and Facebook. The relatively low-cost, wide-audience reach, ease-of-use and speedy implementation of these social media platforms have levelled the playing field in the competition to reach large numbers of target prospects effectively for businesses. For them, it is all about leveraging on all these online social media platforms to improve branding, PR and marketing for their business. Social networks are indeed radically transforming businesses.

This course is designed to equip enterprise professionals with the knowledge and skills to become more social media savvy, increasing their capability in implementing the appropriate social media practice within their organisation through the effective utilisation of enterprise social media marketing strategies.

This course is part of the Digital Innovation & Design Series offered by NUS-ISS.

Key Takeaways

At the end of the course, you will be able to:

• Implement social media marketing strategies
• Understand the framework of a social media driven marketing system
• Design a social media blueprint
• Integrate multimedia content and syndication components into a website
• Establish effective and engaging corporate presence within social media networks
• Evaluate search engine optimisation criteria as well as execute keyword research
• Monitor social media marketing efforts and evaluate social media ROI

What Will Be Covered

• Social media fundamentals
• Social by design
• Social media framework & strategies
• Social media management
• Social media monitoring & analytics 101
• Social media best practices & checklist

Format

Lecture and workshops