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About the course

"If social media isn't part of your business strategy, you've already fallen behind the curve and your competition." - Erik Qualman, American author of Socialnomics, Digital Leader and Crisis

Social media’s continual popularity and rise has made it arguably, more influential than traditional media. The role of offline traditional media such as newspapers, TV, radio, SMS broadcast and business networking is being rapidly replaced by online social media equivalents such as Blogs, YouTube, Podcasts, Twitter and Facebook. The relatively low-cost, wide-audience reach, ease-of-use and speedy implementation of these social media platforms have levelled the playing field in the competition to reach large numbers of target prospects effectively for businesses. For them, it is all about leveraging on all these online social media platforms to improve branding, PR and marketing for their business. Social networks are indeed radically transforming businesses.

This course is designed to equip enterprise professionals with the knowledge and skills to become more social media savvy, increasing their capability in implementing the appropriate social media practice within their organisation through the effective utilisation of enterprise social media marketing strategies.

This course is part of the Digital Innovation & Design Series offered by NUS-ISS.

Key Takeaways

At the end of the course, you will be able to:

  • Implement social media marketing strategies
  • Understand the framework of a social media driven marketing system
  • Design a social media blueprint
  • Integrate multimedia content and syndication components into a website
  • Establish effective and engaging corporate presence within social media networks
  • Evaluate search engine optimisation criteria as well as execute keyword research
  • Monitor social media marketing efforts and evaluate social media ROI

What Will Be Covered

  • Social media fundamentals
  • Social by design
  • Social media framework & strategies
  • Social media management
  • Social media monitoring & analytics 101
  • Social media best practices & checklist


Lecture and workshops

Who should attend

  • Marketing brand managers concerned with communicating product and corporate values through social media
  • Business development managers concerned with engaging new business opportunities through social media
  • Project Managers, Business Analysts and IT Professionals involved in social media marketing projects
  • Product managers concerned with delivering product expertise to its target market and users
  • System administrators concerned with maintaining and optimising corporate websites as effective communication hubs

Note: This course is for those who are new to or have some basic experience in the use of social media for business marketing.

Trust the experts

Lim Wee Khee

Ms Lim Wee Khee leads the Digital Innovation and Design practice at the Institute of System Science, National University of Singapore (NUS-ISS). The Digital Innovation & Design team focuses on developing and delivering curriculum and consultancy projects related to the areas of user experie...


Alexis Cheong

Alexis Cheong, strategist in Havas Media, works with the agency's insights and research manager as well as media planners to pull the best of media, content and strategy together, be it for current clients or new business proposals. Her past year in Havas Media was recognised recently with a meri...


Yu Chen Kuang

Yu Chen Kuang was from Deloitte Consulting and Arthur Andersen, specialising in strategic business planning, business process reengineering and supply chain management. He had spent 3 years in China with a Shanghai-based management consulting firm. Prior to this, Chen Kuang was from the Infocomm ...


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