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Opus College of Business

Mini Master of Marketing Management

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Description

To succeed in today’s ever evolving marketing landscape, employees must be on top of their game when it comes to developing marketing strategies that will produce measurable results.

Marketing managers face many challenges including:

  • Executing effective marketing plans
  • Staying current with digital marketing best practices
  • Implementing and maintaining global marketing programs
  • Optimizing strategic planning initiatives
  • Identifying and acting upon changing consumer purchasing trends
  • Product and channel management on razor thin budgets
  • Selecting the right tools for your team’s success

The Mini Master of Marketing Management executive training program emphasizes the skills today’s professionals need to succeed. It features a business simulation, a unique opportunity to make real world strategic marketing decisions and then analyze the impact on overall sales and marketing efforts.

Topics

The Mini Master of Marketing Management program covers the marketing world’s most in-demand professional skills including:

  • Successful marketing strategies
  • Market research
  • Consumer behavior
  • Market oriented strategic planning
  • Project management strategies encompassing product, price, channel, and promotion
  • Professional selling
  • Digital marketing principals
  • International marketing
  • Services marketing
  • Implementation planning, execution and control
  • Creating effective presentations

Who should attend

The Mini Master of Marketing Management program is designed to meet the needs of marketing professionals in all stages of their careers. Whether you’re an entrepreneur or business owner looking to get a solid foundation in marketing management or a senior executive in an established career, staying sharp in today’s ever-changing marketing landscape is a necessity.

Participant titles and job functions may include, but are not limited to:

  • Brand manager
  • Director business development
  • Director of operations
  • General manager
  • Senior marketing manager
  • Marketing director
  • Marketing manager
  • Project manager
  • Product developer
  • Entrepreneurs and business owners
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