Who should attend
Our Mini Master of Marketing Management program is designed for marketing professionals in all stages of their careers. Whether you’re an entrepreneur or business owner wanting a solid foundation in marketing, or a senior executive in an established career, our program will give you the competitive knowledge and up-to-date skills you’re seeking.
Common program participant job titles include:
- Entrepreneurs and business owners
- Director Business Development
- Director of Operations
- General Manager
- Senior Marketing Manager
- Marketing Director
- Marketing Manager
- Project Manager
- Product Developer
- Brand Manager
About the course
To succeed in today’s ever-changing marketing landscape, you have to stay current with trends, know how to craft and execute a solid marketing plan, and optimize your strategy over time. The Mini Master of Marketing Management program emphasizes the skills today’s professionals need to succeed.
Sessions are held on the downtown Minneapolis campus, and parking is available within one block. There are no prerequisites for this program.
Benefits of the Program
Enjoy Hands-on Learning.
At St. Thomas, we believe the best way to learn something is by doing it. You’ll gain confidence in your new marketing skills by using them in business simulations.
Dive into the Mind of your Consumer.
Explore market research and consumer behavior. The more you understand about who you’re trying to reach, the easier it is to create a marketing strategy that speaks to your consumers and gets results.
Become a Well-Rounded Marketer.
Each session will give you another piece of the marketing puzzle. By the end of the program, you’ll be able to put together the entire picture. Gain a broad view of how the marketing industry works, so you can put it to work for you.
Gain Real-World Skills you Can Use on Monday Morning.
Our goal is for you to leave every session with tools you can use at work right away.
Build a New Network of Professional Peers, which you can turn to for support and advice long after the program ends.
Module 1: Marketing Strategy
Begin the program learning strategic approaches to marketing. Understand where your organization falls in the competitive landscape and identify the value your product or service brings to the consumer by looking through various strategic lenses.
Module 2: Marketing Research
Successful marketers know how to create value for their customers. They also know how to identify the needs of new customer segments. Dig into market research tactics that can help you to build a compelling value proposition.
Module 3: Consumer Behavior
Identify the various ways consumers approach their buying decisions and what factors influence these decisions. Leave with the questions to ask about your own customer base to understand why your customers do what they do.
Module 4: Promotional Strategy
Once you know your overall strategy and understand your customers, you can begin crafting communication tactics to influence buyer behavior. Explore the steps to building a strong promotional strategy and choosing the tactics to reach your target customers.
Module 5: Integrated Marketing Channels
Organizations create value for customers in various ways. One way is to utilize the pathway products take from manufacturer to consumer to influence product price, enhance features, and distribution to the customer in a way that meets their needs. Understand how to best utilize marketing channels to create value.
Module 6: Service Dominant Logic
What if you are selling a service instead of a tangible product? Learn the unique aspects of marketing of services and how to best approach this from a strategic and tactical perspective.
Module 7: Product Management
From new to established products, understanding the product lifecycle and where your products fit will help to guide your marketing strategy. Dive into how to position your product to consumers relative to where it falls in the product lifecycle.
Module 8: Marketing Plans
You know your customer, your strategy and where your product fits, how do you use this information to put together an effective marketing plan? Identify the components of a marketing plan and how to measure effectiveness of your plan.
Module 9: Professional Selling
Sales is one way to get products or services to the end consumer. Leave this session with an understanding of the sales cycle, how to create a sales plan and measure performance and strategies for motivating a sales team.
Module 10: Digital Marketing
Digital marketing allows companies to reach customers in new ways. From website and mobile development, search advertising, social media and email, gain an understanding of digital tactics and which channels make sense in your strategy.
Module 11: Multicultural Marketing
When your customer base spans across cultures, how do you identify differences in consumer preferences and appeal to each segment in a way that drives purchase and does not offend. Explore how to approach marketing based on different cultural segments.
Module 12: Price Management
As one of the traditional 4 P’s of marketing, pricing is an important part of the marketing equation. Dive into the world of pricing decision making by looking at the factors that influence price, what to consider when setting price and how pricing strategy can impact the organization.
Module 13: Implementation Planning, Execution and Control
End the program with a holistic view of how each component you’ve explored throughout the program connects. Identify how to implement your plan, measure results and work toward continuous improvement.
Module 14: Maven Marketing Simulation
Throughout the program, you’ll put your learning to use in a competitive group marketing simulation. Practice in class so that you can apply where it counts – when you return to the office.
Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.