Marketing Law

This workshop is ALL about today’s practical application of the law as it affects marketers in the delivery of their marketing strategy. Designed as a ‘marketing course’, not a ‘legal course’, we bring the subject to life building your knowledge and technical skills of the laws and regulations that shape marketing. We will cover how to commission, develop and deliver compliant marketing and digital marketing campaigns; whether prospecting, lead generating, nurturing, profiling or selling – you can be confident that your actions will not land you in ‘hot water’.

Learning outcomes

You will gain current, in-depth knowledge of:

• Contract law as part of marketing communications
• Intellectual property including copyright
• Trademarks and ‘passing-off’
• Comparative advertising
• GDPR, ePrivacy laws, cookies and programmatic marketing
• Social media, user generated copy and ‘influencer marketing’
• Unfair commercial practices and consumer rights
• Competitions, prize draws and lotteries
• ASA CAP and BCAP Codes
• Understand the role of Regulators, including the ASA and the Information Commissioner; learn what do they do, what powers they have and how to keep on the right side of them.