Marketing Communication

Oxford Management Centre

How long?

  • 5 days
  • in person

Oxford Management Centre

Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Reviews

Make sure this course is right for you.

Get unbiased reviews and personalized recommendations.

Who should attend

This Oxford Marketing Communication training seminar is designed for mid- to management-level marketers and PR professionals who wish to understand marketing communication and its benefits.

About the course

If you only take one communication seminar in the next 5 years, make it this one because it will change the way you think and approach your work. It combines elements of public relations and marketing which are directed at selling your products or services, winning customers and promoting loyalty. It helps you make best use of social media and other new channels.

Seminar Objective

You will learn:

  • The relationship between marketing communications, marketing and PR
  • To develop a toolkit of skills that will boost your campaign
  • To become effective researchers using data to inform practice
  • Global digital communications
  • To develop your brand and reputation
  • To generate content and stories across a range of media
  • To create strategies and tactics that use corporate social responsibility and cause related marketing to build brand trust

Seminar Outline

  • Building Brand Loyalty
  • Measuring Your Brand, Culture and Brand Equity
  • Developing a Content Strategy
  • Problem Solving and Lateral Thinking
  • Integrating Messages –The Message House
  • The Psychology of Persuasion and Influence
  • Researching and Measuring Consumer Behaviour
  • The Rise of Social Media and Its Value in Business
  • Campaign Planning, Delivery and Evaluation
  • Creating A Successful Strategy
  • KPIs, Measurement and Evaluation

Marketing Communication at Oxford Management Centre

From  $5,950

Something went wrong. We're trying to fix this error.

Thank you for your application

We will contact the provider to ensure that seats are available and, if there is an admissions process, that you satisfy any requirements or prerequisites.

We may ask you for additional information.

To finalize your enrollment we will be in touch shortly.

Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.