Marketing Communication

Oxford Management Centre

How long?

  • 5 days
  • in person

Oxford Management Centre

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Who should attend

This Oxford Marketing Communication training seminar is designed for mid- to management-level marketers and PR professionals who wish to understand marketing communication and its benefits.

About the course

If you only take one communication seminar in the next 5 years, make it this one because it will change the way you think and approach your work. It combines elements of public relations and marketing which are directed at selling your products or services, winning customers and promoting loyalty. It helps you make best use of social media and other new channels.

Seminar Objective

You will learn:

  • The relationship between marketing communications, marketing and PR
  • To develop a toolkit of skills that will boost your campaign
  • To become effective researchers using data to inform practice
  • Global digital communications
  • To develop your brand and reputation
  • To generate content and stories across a range of media
  • To create strategies and tactics that use corporate social responsibility and cause related marketing to build brand trust

Seminar Outline

  • Building Brand Loyalty
  • Measuring Your Brand, Culture and Brand Equity
  • Developing a Content Strategy
  • Problem Solving and Lateral Thinking
  • Integrating Messages –The Message House
  • The Psychology of Persuasion and Influence
  • Researching and Measuring Consumer Behaviour
  • The Rise of Social Media and Its Value in Business
  • Campaign Planning, Delivery and Evaluation
  • Creating A Successful Strategy
  • KPIs, Measurement and Evaluation

Marketing Communication at Oxford Management Centre

From  $5,950
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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Business Communication

During the courses, you will explore various communication strategies developed by experts in psychology, experienced enterprises, and professors of leading universities. Throughout the Business Communication courses, you also will be faced with an o...

Read more about Information Technology

A large part of the courses provides basic information so the students are not required to have any IT qualifications before enrolling. Most of the IT learning programs are also broken down into specific areas of interest, such as systems analysis, a...

Read more about Marketing

During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

Read more about Operations

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Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.