Marketing and Brand Strategy

The Chartered Institute of Marketing

How long?

  • online
  • on demand

The Chartered Institute of Marketing

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Read more about Business Communication

Today communication skills are more important than they ever have been. In order to get success in contemporary and such a complex, global, technologi...

Read more about Marketing

Marketing courses will plunge you into the vast field of marketing. In these courses, you will learn a variety of topics that cover each stage of runn...

Read more about Strategy

In order to keep the company that you are managing or your own business competitive, you need to have a clear plan of action, in other words, you must...

Who should attend

The course has been designed for marketing professionals, business owners and entrepreneurs looking to develop their strategic marketing planning skills

About the course

Every successful organisation requires a differentiating marketing and brand strategy to deliver growth in a competitive and uncertain environment. This online course is for anyone looking to develop as a business thought leader and strategic marketer capable of responding to changing business challenges.

This flexible course is built around 25 hours of online content, it includes three core modules featuring 16 topics, webinars on the latest trends, best practice case studies, articles on the latest marketing insight and a collection of useful marketing guides and templates.

Marketing Strategy and Planning: how to develop a strategic approach to marketing planning Innovation Strategies: how to create and implement an innovative marketing strategy Brand Strategy and Management: how to take a strategic approach to developing a brand plan You will have access to the content for twelve months.

Learning outcomes

  1. Marketing Strategy and Planning
  • How to analyse the current and future environments
  • How information informs strategic decision-making
  • Develop a range of marketing goals and objectives
  • Writing a persuasive strategic marketing plan
  • Determine key variables and resource requirements
  • Measure and monitor the progress of strategy implementation
  1. Innovation Strategies
  • How innovation influences organisational growth
  • Understand the principles of innovation
  • Explore the key features of innovative organisations
  • How to develop a business case for change
  • Implement an innovative marketing strategy
  1. Brand Strategy and Management
  • How to define and position brands to add value
  • Understand the elements that define brands
  • How to develop a brand strategy
  • Understand brand identity and success
  • How to create a strategic brand plan
  • Determine the performance of the brand

Videos and materials

Marketing and Brand Strategy at The Chartered Institute of Marketing

From  GBP 399$557

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Business Communication

During the courses, you will explore various communication strategies developed by experts in psychology, experienced enterprises, and professors of leading universities. Throughout the Business Communication courses, you also will be faced with an o...

Read more about Marketing

During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

Read more about Strategy

Strategy courses contain a large amount of practice. You will be able to analyze the company's performance and make a strategic development plan. All practices are based on real cases that each of you may encounter. The courses will also introduce yo...

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.